Beyond Beginners Marketing

I was recently speaking to a friend about what else she could do beyond the basics of getting her marketing plan ready, and what it was to actually have one. There were things I knew, information I’d learned over the years that I’d kept to myself.

Another Twitter user asked for some pointers, completely separate, and I thought about sharing my secretes with them too, before I asked myself why the hell was I keeping this to myself? If your book is good, and you do all the right things, starting with this helpful beginners list to self-publishing, then you will find your audience. It takes time, but this is a great way to start. You should also look at reviews, and your idea of what success should be.

There is a secondary stage to that list, that I wanted to talk about today here.

Marketing companies are very expensive because marketing takes a lot of work. More so sometimes than editing or even writing the damn book to begin with. So today I’m going to cover tools to make it easier, and what I use to help.

Ultimately, you should be using these tools and the ones within the above links in tandem to create a detailed and set out marketing plan that follows the correct trends. Whether or not you use all of these or only some, is up to you, and what you are comfortable with, but my recommendation is to spread yourself across all of them for the best impact.

Social Media Tools

Making posters and social media content is intimidating, and I’ll be honest, you are going to stuff it up. Imagine asking someone who creatively writes to create an attention grabbing poster. Not everyone can attune themselves to that sort of imagery and this is where there are some tools that are helpful to use in your social media platforms. Some of these have small fees, and its worth paying them to get some better images and access.

Canva: IS GREAT! Free to use, browser based, you can pay for a higher membership which gets access to better and more importantly commercially free pictures. Don’t just go to any photo/image site and copy or download images. If you are using them for marketing always check what the rights are, and buy them if you don’t have them and it’s the perfect image.

Canva comes with a host of premade social media images that allows you to just change the text and images until you get comfortable with how you are marketing yourself. Don’t forget to check out what other people are doing, and get feedback on how they look.

Book Brush: This is an excellent if somewhat more advanced tool, the same as Canva, browser based and has a fee for higher level of use. What the real appeal here is that they are specific to books, and have a range of templates as well as 3D images you can put the cover of your book on. There is even one for a cover reveal as well, which is great tool to use to help drum up interest in the book.

Timing

You are ready! The book is edited! You have a great cover! You’ve done everything you need to! Its all a go!

So when should you really publish?

Timing is everything, they say don’t release a book in the last quarter of the year, unless you’re a horror/thriller (for Halloween), and of course Christmas themed books. There can also be a slew of health and non-fiction diet books to get rolling in time for the new year.

The timing for all genre’s is different, but some are obvious; romance on Valentines.

Others aren’t so much, and its a good idea to find when certain books throughout the year are released for your genre.

January to June tends to have much of the heavier reading of the year, preparing for the summer season. Then there is the summer reading itself, good for lighter books/holiday reading.

Pick your time, observe the trend, and spend your time working towards that goal.

Book Tours/Blog Tours

You can find many services willing to offer book and blog tours to help promote your book.

I can’t list a single service here because not only are there hundreds of them, if not thousands, you have to pick what’s right for you.

Google them, find the ones that fit your genre, make sure they are on Alli’s safe list (or at least not a scam) and check their prices out.

You can also contact a slew of authors on twitter who do this gratis for other indie authors, such as myself.

Its good to remember too, not only should smaller platforms like mine not be overlooked, but spending more money doesn’t equate to more exposure. Don’t sink all your funds into one avenue, use multiple ones, and record how well they do for next time.

E-newsletters

The above goes for e-newsletters as well. You an spend hundreds of dollars advertising your science fiction drama… to a very small audience who are actually only interested in epic fantasy.

Make sure you look at the content of these services, because when you google them there are hundreds of them all promising sales and it can be overwhelming. Don’t fall for every one, look at what they are advertising, and if it isn’t a good fit for your book, discard it.

The trick to note here as well, is that many of them are booked out for months because books are released very far ahead of schedule. It takes a lot of planning. Which is why you need to plan the books release well in advance in order to make sure you can actually get your book listed with these services at roughly the same time.

Take the time to use both book/blog tours, and e-newsletters, to time their release together to get as much exposure as possible. The more your book trends, and is bought, the higher up the ladders it will climb, gaining it more attention.

Pod/Youtube Casts

There are heaps of these around the indie market by indie authors for indie authors. You can ask around, many will do interviews, but also see which ones are just to talk writing rather than just interviews. You are there to promote your book, but not everyone wants to hear just about that.

Its still a good way to gear up attention for your book, especially if the listeners/watchers like what you have to say, which will then give you the opportunity to pitch it, normally referred to a “plug” at the end of the cast, where you can talk about your book and when it’s out.

The advantage of these is that not only are you self promoting, and getting your work out there, you’re also networking, a useful tool that gives you a lot of visibility.

Advertising on Amazon & Goodreads

My impression of this is that its better to do these things again close to your release date but they can be very expensive. If you have your plan down pat and can afford to do it, it can be quite lucrative, but not always.

I’m hesitant to advocate it, given it doesn’t work for everyone and I’ve had reports of both abysmal and successful runs with these advertising platforms.

The same can be said of many of the book promo sites out there. You can pour as much (or little) money as you like into those sorts of avenues, but without all the groundwork, and a good book, you aren’t going to get anywhere.

These can all seem super intimidating, and they are, but its important if you are an indie author that you do you and your book a favour, and make a marketing plan.

This does however take time.

You need to plan for months in advance and if you are impatient, and don’t think some of these through, you’re liable to have your book reach a quick peak, and then fall rather flat.

Incorporating all of these methods into your book, will help get it the attention and love that you want, and find it some forever homes in the hearts of readers.

June 16, 2019 2

The Story & I

Sixteen weeks ago I was curled against the wall sobbing that there was no point being a writer anymore. I had to stop working on the Last Prophecy series and I wasn’t sure I could keep doing this. I wasn’t just tired, I was well and truly beyond weary. Exhausted.

Five years ago I met with a doctor who’d taken a series of blood tests. The original tests were supposed to have been done with my regular doctor, but the doctor suddenly wasn’t at the clinic anymore. So a stranger told me that I probably wouldn’t have children without IVF aid. Even that wasn’t a sure thing.

My life stopped.

I’d never had an overwhelming desire to have children, but when the option died, a part of me did too. I was torn apart, and I spent years being vaguely misplaced, only regaining what I’d lost inch at a time.

My husband was understanding, adoption had been something we’d discussed before.

But I felt useless. As though the complications of my womb were a manifestation of my personal failing. I didn’t have a job or career I loved, I became purposeless. My life lost all its meaning.

If my mother taught me any rule that was of value, it was this: what do I DO about it?

What I’d always wanted; to be an author.

The answer was the easiest one I’d ever made. I was yet to know how much harder it would to be do.

I’d never done much about my writing, I’d written two or three novels, each of them I knew wasn’t worth publishing. Writing had only ever been something I did when I was bored and had the itch to pen story to paper.

Now it became a necessity. If I wanted to have a purpose in life that wasn’t a family, I needed to do something about it now.

One afternoon I went online, and to a random website for a story prompt idea. I was going to write something new, fresh, different.

I ended up after half an hour of random generators with a story about airships and desert chases. I started writing a tale about a navigator in a fantasy world, with corrupt government officials, conspiracies and a haunting darkness. I was 30k words into it when I started to realise it wasn’t a standalone story.

Cut to a month later and I’d outlined a 21 book/novella series. All based on a poem I wrote. I knew immediately to start research into self-publishing, I didn’t even consider traditional. No publishing company wanted this monster of a project. But I wanted to write it, because it gave me the purpose that had been taken away.

I wrote the first novella, asked around a few friends for an editor and found Scott. He was open to editing my manuscript at a rate I could afford, and so I gave it to him.

Thus began a learning curve of writing and editing I wouldn’t forget. Scott was kind, helpful, and deeply intuitive about my work and how to phrase to a novice writer where to improve. Sometimes it was hard, things didn’t work, needed to be rewritten, but we worked at it together.

After a while I published The Hidden Monastery through Pronoun. I’d written the following novella, The Last Prophecy during Nanowrimo, and Pronoun offered winners a chance to self-publish through them.

Pronoun was a platform that took care of the self-publishing process for you, making it easy, simple and a service I happily would have paid for if I’d known they were going to shut down.

I published the other novella with them, the Last Prophecy, and then my first book, The Well of Youth, in October of 2017. It was my birthday, which also happened to be International Independent Author Day. I felt like I was finally making progress.

A month later I got the email stating Pronoun were closing down.

After years of work the world tilted. I wanted to give up. I was in a very bad place emotionally and physically, and I wouldn’t have gotten through it without the support of my husband.

I decided to keep going, mostly because I didn’t know what else to do with myself.

I kept applying myself to the craft of writing, Scott kept raising the bar of what he expected from me in his genteel way. I learned from reviews where my writing was falling down, and where it excelled.

I worked hard at it, isolated from the world by circumstances outside my control, but it was also self-imposed. I didn’t feel good enough around people who were building their careers and family, their very lives, whereas I may as well have been starting from scratch.

Over these years I watched as people became vaguely mocking of my “hobby”, mostly because I was self-published. As though it were merely an exercise in vanity. But it wasn’t a hobby to me, it was far more than that. I was determined to prove I wasn’t in this for a stint, or for attention. I wanted to be a writer. I wanted to write full time.

In anger I started a book that originally was to be sold quickly, and all of it went on hold when the plot flowed out of my hands into something greater, that would need more time and consideration. I couldn’t even let myself write a romance just to make money. It was selfish and vain, and I hated myself for it.

And so Queen of Spades went into the time consuming process of writing the entire trilogy, and even now is going through rewrites so it can be better. Just be a good story. That was what I wanted. To write good stories.

There were knocks to my goals, setbacks and delays, the worst of which was earlier this year, the whole drive I’d had to make myself an author went cold. I couldn’t afford to pay Scott while we were trying to buy a house. It wasn’t fair to keep Scott waiting, and I knew that the Last Prophecy was going to be put indefinitely on hold.

In a fit of freedom and rage I started another project.

An idea popped into my head, and I just ran with it. I had no goals, no expectations, it was just the story and me.

Along came a woman, fighting to escape a past she couldn’t control. She was out there to show others what mistakes not to make. She was intriguing and compelling. She was a coward, and I couldn’t stop writing her story.

Twenty-five days later it was done. I was exhausted but pleased with what I’d created. I sent it to my mother, who said it was the first thing I’d written she actually liked. With that cheering thought, I kept at it.

Using ProWritingAid, I went over and over it, eliminating mistakes, smoothing it out, reading it aloud to an empty room to get the tone and sentences right. Every word I fell more in love with it, I felt I’d created something real, something special. But all those years of failings made me hesitate, uncertain.

I gave it to a friend to read. Renee said, you should pitch this on Pitmad. I had two days to get ready for the event, and spent hours pulling together every inch of the savvy I’d built up over the last few years to get my synopsis and query letter ready, and to put together the most important thing; the pitches.

I put the tweets up on a timer, as an Australian its always out of hours for us, and went to bed.

I woke up and two agents liked the tweet.

I submitted the synopsis to both.

One came back with a full request.

I sent it, having been over the script a few more times in preparation for beta readers. I already had Violeta working on the cover, expecting to be rejected from the publishers I’d pitched to, but hoping I could self-publish this if they didn’t like it.

They did more than like it, they offered me a publishing contract within weeks of it being written.

I signed a publishing contract with Literary Wanderlust a few days ago.

This isn’t about my ability to tell stories. This is about my ability to work hard and consistently. To apply myself to the craft of my writing. Fear of failure is not a demon you beat once and move on, you confront it again and again, each time a newer twisted version of the exact same one you handily thrashed last time.

All the while it tells you to give up, and that there is no point.

But it can’t take away those years of work.

Nothing will tarnish the fact that I made it this far.

No one will be able to take away all that I’ve managed to accomplish.

What it took was hard work, the willingness to improve, and to keep going. For as long as it takes, that’s what I’ll do, and if you take away anything from this blog post, then I hope you don’t quit too.

May 11, 2019 4

Kindess Costs Nothing

The Writing Community on Twitter has become the largest, fluffiest blanket of love and communication on Twitter. Ask any writer or creative and all sorts and they will assure you that the community on Twitter has made them a better writer.

With people posting success and losses, times of trial and celebration, there are any number of people to reach out to for help, encouragement and support.

But for such a bunch of talented people, my goodness are some of them completely feral.

Forgetting that there are accounts that are nothing but serial retweeters, follower hoarders, and pedophiles floating around, there are legitimate accounts where if you say the wrong thing to them, you may as well close your account.

With the surplus of people using Twitter as a means to communicate and find other writers, some accounts have gone from a few hundred followers to tens of thousands overnight. That’s good though, people should be posting content that’s engaging and encouraging.

What’s not is when things get messy.

You’ve got 280 characters to express an opinion and if you don’t hit your mark just right you can be torn to shreds.

Time and again I’ve witnessed the owner of a big account (one with LOTS of followers) not agree with something that’s been said by a smaller user on their feed, which is fine, we don’t all agree on a host of subjects. What’s not is then having those said thousands of followers absolutely destroy the offender, even if what they said wasn’t that aggressive to begin with.

What this then devolves down to is targeted harassment.

Not cool, Writing Community.

You know that, and if I asked you, most of you would put up your hand and say; yes, I’ve been bullied, and I’ve been bullied online too.

This blog post, I’m shouting out the #WritingCommunityMum, Emma Lombard, who loves to look after new twitter users, and even has great advice for older ones! (I still don’t know why I should put a dot before I @ someone…)

Emma’s newest blog of her Twitter Tips for Newbies series includes a detailed post on bullying, but we’ve come together to give you a few tips on how you can handle these situations;

Should I really post that tweet/reply?

Emma: I avoid confrontational situations but even then, I sometimes hesitate when I’m about to send a reply, especially if it’s one that is laced with my own sense of humour. Not everyone will read into that humour, no matter how many emojis I add. I’ve caught a couple of tweets that could be misconstrued before I’ve sent them out, and a couple after the fact – in which case, I have chosen to delete my response and re-word it for clarification.

EJ: If I have even the smallest doubt about what I’m about to post it goes in the delete pile. If you can’t say something nice don’t say anything at all. Standing up for yourself shouldn’t be about tearing someone else down. Defending your statements should be about you and what you want to say, not about others and their flaws.

Someone was rude:

Emma: Despite my very best efforts to be polite to people on line, I still had one snappy belligerent reply of “Whatever!” to one of my comments once. I was about to try and clarify what I had meant and that I had not intended it to come across as rude – and I was about to apologise too, when I stopped myself and realised that I wasn’t going to win that one. My mantra in these cases is no response at all. No explanation. No apology. No like. Just scroll on past and shake it off. How many of us post stuff that we know never gets seen because it is lost in the Twitterverse void without a single like. If you don’t reply to someone, there is no way for them to tell if you are ignoring the comment or if their comment was simply swallowed up, never to see the light of day.

EJ: Ignore it, leave it unliked. You don’t actually have to respond to those tweets you think are going to cause trouble. I’ve had the most random people walk into one of my threads and start shouting for attention. The best way to get rid of them is to not respond at all. Engaging these people validates your acknowledgement of what they are saying.

They have a big account, but I don’t like what they are saying

Emma: When I was new to the #WritingCommunity (with all 36 of my followers!), I was in awe of the accounts with huge follower numbers! I marvelled at what they must have done to grow like that. As I became more experienced, I realised of course that there are so many ways to gain huge followings, and not all of them are healthy or good for the followers or the followees, like blind following without screening followers and allowing hundreds of bots to follow you. As I now find myself in the supremely fortunate position of having 13k followers, I have realised that having such traction and such a wide reach online actually comes with a weight of responsibility to speak and act appropriately even more than ever. Just because you followed someone with a large following, doesn’t mean you are obligated to stay following them if you see behaviour that makes you uncomfortable. You won’t necessarily be able to get that person to see reason – in fact, I’ve seen too many folks try and get burned in the process, so I don’t recommend it – but you do have the power to quietly remove that person from your feed.

EJ: This isn’t facebook, just because you went to high school with that twit who joke asked you to prom doesn’t mean you HAVE to be friends. Fuck that. Unfollow them, mute them, block them if you want. I have a few dozen accounts I’ve done this to, mostly because I’ve found whatever they are saying offensive which is more about their platform, and their message. This is your platform, you are choosing to spend time on it, spend it with people who validate you.

I said something that was misconstrued and now I have a whole pack of people after me. What do I do?

EJ: If you did make a mistake, apologise, sincerely. Most people react well to it. Anyone who doesn’t accept and decides to verbally attack with name calling is someone you can and should block. Some of these people are treating the anonymity of social media as mask to cover their poor behaviour. Eleanor Roosevelt once said people don’t remember what you said or did, they remember how you feel. If you don’t feel good, hit that block button.

Emma: If what you said was well meant but was just misunderstood, the best way I’ve seen folks handle this is to give a quick apology for the misunderstanding and then move on, no longer engaging on the thread. It would be wise to mute the conversation so that you are not tempted to be drawn back into the conversation. When that mob mentality sets in, it is near impossible to try and get people to see reason when their blood is up. Depending on how ugly it gets, you might also see a truer reflection of some of the people you are following and this may be the decider for you to unfollow, soft block or hard block a bunch of people. It’s okay to do this in order to keep your feed full of the content and types of folks who you want to see. It’s all part of the continual job of Twitter housekeeping.

My friend is being attacked online. Should I dive in to defend them?

EJ: Diving is a hasty word, it relies on not taking into consideration what’s going on, or things that fall outside that thread. I saw an agent and writer get into a massive fight, but because they kept retweeting the other’s response with a comment, it got very messy. I was asked via DM to block someone who was racist. In both instances I looked at or round the offending tweets, and decided for myself. If you have a good friend, and they are being attacked, it’s good to come and support them, but you are also making yourself a target. As long as you’re ready for that, and what else comes of it, then you can do it. But sometimes you can’t talk to these people and butting in can make it worse. So don’t dive in. Make a clear and level headed decision, and if you think you should come to their defence THEN cannon ball that shite.

Emma: I’ve seen this happen a couple of times to folks I know online. I personally never dive into the conversation publicly but I rather contact my friend privately via DM (direct message) to offer support. I check that they are okay and then gently suggest they disengage from the toxic conversation.

This all sounds too hard and not worth it – I think I’m going to give up Twitter.

EJ: Twitter is a great platform, BUT ITS NOT FOR EVERYONE. It takes a lot of time, a lot of tweeting, and vigilance. You’re in a sea with a lot of other boats, some of them are friendly, others are not, no matter how nice you are. Some you’ll run into one by accident, other’s you’ll leave far behind. At the end of the day its still your vessel. How you use it is up to you. People take breaks from it all the time. Consider doing that if you feel harassed, and check in to keep it active but keep a pinned tweet saying your on a break. If you come back and its still not for you then dump it. At the end of the day its an app on a phone. It doesn’t define you as a writer.

Emma: The best way to navigate Twitter is to educate yourself about how it works and what functions you have at your disposal to mould your Twitter account into a place that makes you happy to come to. You can do this by searching online, or asking others in the #WritingCommunity for help to understand a particular aspect that is stumping you. Yes, EJ’s blog covers how to manage the nastier side of Twitter (which is actually super important to know) but there are also so many folks out there brimming with goodness and a desire to support and uplift other writers. Don’t be afraid to take control of your own Twitter feed – it all starts with who you decide to follow, or unfollow, in the case of when it goes wrong.

Happy Tweeting!

Ultimately, whatever you put ANY effort into, be it work, career, home, family, friends or a social media app, needs to be worth that time. If you don’t feel good, or are still uncertain, reach out for help. Its not the end of the world to mute or block someone. No one is calling you on your decisions, and if they do, remember that its your account, you can be an ass, or you can make genuine and life changing connections.

The #WritingCommunity has so much to offer, and it’s a shame to lose it for a few people who aren’t being kind. There are enough internal doubts and external negativity to what we writers do, that we don’t need the pressure of a stranger’s inflated ego making us feel bad. Kindness costs nothing, and if someone isn’t kind to you, don’t be afraid to remove them from your life.

May 9, 2019 1