The Big Bad Betareader

It’s scary, I get it.

You’re asking someone who is potentially a stranger to put their grubby paws all over your creation. To dirty it’s walls with comments on the plot. Smear mud on character development. Wee on info dumps. Put a massive turd in that unforeseen plot hole.

And the way you think about a betareader and their feed back is wrong.

You’ve asked them to read it as they would a novel, but you’ve also given them a much harder task, to find the mistakes. To do so, they have to look for them, they have to assess and point out its flaws. It makes the process intimidating.

So you take it to someone you trust.

To be kind enough to say the right things, not be too cruel, not pick on your work or show you how much it needs more put into it.

Because you already feel like you’ve birthed this idea, a monumental effort that left you gasping with tears and laughter and probably too much wine. I’ve been there, many times.

But you aren’t helping yourself if you give it to someone who will be kinder to your darling.

Give it to a stranger.

The hard part is picking the right stranger.

A lot of different people will offer different levels, but here is how I tackle scripts given to me. It comes across as more of a developmental edit, however I feel this is what beta readers need to do, as getting an editor who will also cover development can be very tricky. I’ve read many stories that were well edited but didn’t appear to have had any developmental editing at all. This can really put a reader off, and it needs to be more openly addressed.

I always want the scripts in Word so I can add comments and read it with ease, and this is also why I only ever accept shorter sections of a body of work, I don’t want anyone to think I’m nicking ideas. Don’t give your full book to a random stranger, it shouldn’t need to be said, but for novices this can be a harsh lesson. People do steal books, they will take your general premise and run with it. Research your beta before you give them the script.

After I’ve added all my notes, I will email the word doc back to the writer, and give a short summary of what I thought, probably emphasizing key points that I talk about in my comments, but especially anything I believe needs a lot of focus.

This is what I feel a beta reader should do, but its more complicated than that because how you critique someone matters. For writers just starting out, and its their first script, the easiest way to hurt someone is to say something negative in an insensitive manner. It’s also hard to tell people their writing needs serious work.

The points below aren’t just for betareaders, they are for writers too, because more often than not they are the same, and you should understand what goes into a good beta read.

Always point out the good stuff

Every story has something going for it. Every story I’ve ever read had that original spark. Whether it was clearly evident in well written prose or deeply hidden under layers of badly constructed sentences, it was still there. A lot of beta readers wont necessarily do this, they point out the books flaws, its what they were asked to do.

I point out bits I like because as a struggling writer there is nothing quite like hearing that someone liked a very specific thing.

This is a fundamental part of the beta reading process because you aren’t just complimenting the writer, you are building up their confidence. So when they get that great review they don’t doubt it.

We look at a lot of our reviews and either don’t believe good ones or get completely bummed about bad ones, and this is not the right attitude. You need to have confidence, but you also need to learn where you can improve. Accepting both is a long and hard lesson. Beta reading really helps with that.

Plus, when you’re dropping a lot of truth bombs that can get them down. A nice comment is like finding the cookies to cheer them on.

Don’t be useless

Yes, I know it’s a lot of effort to read someone else’s work thoroughly, however if you’re going to tell them something is wrong don’t just say that you don’t like something. There is nothing more useless than getting a message from a beta stating: I didn’t like this.

Didn’t like what? What the character said? Did? Reacted? WHAT?!

Be specific.

This was a weird thing for the character to say.

Okay great, but why? What’s the reasoning? When I leave these sorts of comments, I try to phrase it as per the below;

I thought the characters reaction was odd, because earlier on he said X, and this isn’t in keeping with that kind of philosophy. Perhaps amend to say Y, or try having him not respond at all since he disagrees.

This has the dual purpose of pointing out errors, but also offering a reason, and subsequent solution. It also allows not only for the writer to examine that one instance, but also gain a better understand of their characters as people, rather than puppets pushing along the plot.

You are not the Grammar Police, but you are an informant

YOU. ARE. NOT. THERE. TO. EDIT.

Unless the writer has specifically said, hey, can you check the editing for me, leave it alone. I know it might be tempting, and I might point out a couple of serious flaws, but after the first couple I let it slide. This isn’t just about you not being there to edit, its to save you time too.

If I’m working with a draft I may say something really obvious if I see a few really bad mistakes. For the most part I stick to the following section;

Repetition: similar/same words too close together
Info dumping: too much description
Terminology: for words that are actually other words ie. Their/they’re

There are other things you can do as time affords, but these are the ones I focus on because it interrupts the flow of the story, which is what I’m interested in. You could do more as a beta reader, but ultimately, if the editing is poor, its worth stating so at the end or in your summary.

Never rip the script

This shouldn’t need to be said, but part of what prompted this post was a tearful tweet I saw about a so called friend who tore their story to shreds.

You goal here should be to point out flaws, absolutely, but in a constructive manner that helps, and getting frustrated at what you might see as an inferior piece of work is the last thing a writer needs to hear. They are asking for your help. They are trusting you with a sliver of their soul. Don’t be an ass.

There are gentler ways of suggesting to them that the script essentially needs to be rewritten and these are ultimately about overarching plot points.

I’m going to tear myself apart for your example today.

When my editor told me one of my novellas needed to have the ending completely rewritten, he phrased it roughly (and more simplified) like this;

This ending is part of different story, one that should come perhaps later in the series. The focus should be on character X, and why she’s doing Y. The ending doesn’t serve either of these purposes, and ends up becoming less about her journey and more about Z. I also believe this other character is not coming across as you intend, and his character needs fleshing out to convey your intention in these ways. It would also be great to reduce the amount of time the MC spends on thinking, and give her more interactions with the rest of the alphabet, as these side characters are rich and have a lot of potential.

Believe it or not, he was far more eloquent than this, and I knew as soon as he said it, that he was right, and I pretty much rewrote the entire book.

Remember you are trying to help the writer not make them quit writing.

Finally, this isn’t a point, and shouldn’t need to be said, but it is for the writers waiting on betareading.

If someone beta reads for you, it doesn’t matter if they told you things you didn’t want to hear, THANK THEM.

I’ve done a lot of beta reading over the last 3 years, and I am amazed at how often I barely get a thank you back, or any response at all.

This is gutting. I have spent hours I could have been using on my own work, and having someone not bothering to respond to that work is awful. You never ask what it costs the beta reader to help you instead of themselves, or worrying about damaging your relationship when they do give their honest feedback. Being truthful to people whose writing journey you care about is fucking hard.

You are NOT going to like everything that they say, and this is why I always advise writers to get a second opinion. A third, fourth, however many it takes to help sort it out and be the best story it can be.

If you are a writer querying agents you NEED their feedback. You need that honesty if you are going to improve, and if you are seeking a betareader you want to improve.

Remember that when they tell you something you didn’t want to hear.

They are there to help you.

March 28, 2019 0

The Elusive Review…

You may as well admit it.

When it comes to wanting a review authors can be like Voldemort, stalking through the Forbidden Forest looking for the elusive unicorn, the magic number of fifty reviews to start spiking on Amazon’s algorithms. Its hard to get them, and there are a host of reasons why; you’re self pub, you just published, you didn’t have your marketing done quite right and if you need help with that please check out my other blog post.

But there are other ways than becoming a dark lord to actually get your reviews, and with my today is the lovely Mrs Y, who is appearing on my blog post today to talk about how you can get a review from her.

Reviews are important because they help get your book a lot of attention, especially when you can get a few of them, but its important to know some fundamental rules when it comes to reviews that Ive noticed a few authors aren’t clear on. These are rock solid, unbreakable rules. There are few of these when it comes to writing, but if you break these rules on Amazon you can get you whole account suspended or shut down;

DO NOT REVIEW SWAP: I don’t know how many times I have seen people do this. You do it often enough and you WILL be caught, I’ve seen it happen to people, they lost not only their reviews of other peoples books, but the reviews on THEIR books. They ended up taking their books offline.

DO NOT BUY “FAKE” REVIEWS: We’ll talk about where you can pay to get a paid & honest review from credible sources, but whatever you do, don’t go to fiverr and buy a fake review, those accounts get caught by Amazon all the time, and you risk the above.

Friends & Family: This one is especially tricky, because when you are just starting out it’s a good way to get a few reviews in, and they want to support you. The trouble is friends and family know you, they aren’t likely to review a product honestly (which may not be your experience but Amazon don’t care), and then the above applies.

Even if your book isn’t listed on Amazon (and for the purpose of marketing your book, it really should be), don’t forget that the other key place for reviews is Goodreads, and if you’re with current (ok, not so current now) events, you’ll know that Amazon own Goodreads now.

SO HOW THE HELL DO YOU GET A REVIEW?!?

There are a few different methods, but the most important thing to know before you even start asking is that if ANYONE reads your book, please don’t forget they did that. They took the time to read your words, hear your story, and write what they thought about it. Good or bad, they gave you their time. Time is valuable to nearly all of us, we don’t have a lot of it, and when we spend it on you, that’s time we don’t get on our own work, our own family, or our passions.

Ask a Reviewer: I give you the FABULOUS Mrs Y!

There are people about the place like Mrs Y, who literally have Professional Reader in their job title. If you would like her to read your book, then there are a few different ways to go about it, which she’s given to me, and is accessible through her website.

Mrs Y is quite special, in that nearly all her reviews are kind, thoughtful, detailed and extremely helpful to budding authors.

She chooses her books based on her Kindle Unlimited subscription, and she uses it specifically to find Indie authors. Amazon then picks up her reading habits to offer more suggestions to her, meaning that its usually the same genre. To diversify, she also watches what’s trending in the Writing Community on Twitter and selects books that appeal.

She does not accept ARCs, stating that people used her critique in the place of professional critiques & editors, which is not only hurtful, its unprofessional.

Part of the reason reviewers like Mrs Y are so wonderful is that they will read your book end to end, properly, and state very thoroughly all the good parts, and the bad ones too, but more importantly their review is designed not just to help the author, but to give the reader a very clear idea what they are signing up for.

When Mrs Y does give a review, it isn’t just a few paragraphs, she pretty much writes an essay on the book, going into finite detail and allowing both the author and the reader to know clearly and her takeaways from the book. The detail of her reviews is an absolute pleasure and privilege to see, and her attention to the book is nothing short of flattering.

E. J. Dawson Book Reviews

I select books based on whats on my Amazon page but I also offer competitions occasionally for reviews. I base my normal preferences by things I also see trending on Twitter.

My reviews are posted on my Amazon AU page which is a little irritating for the US (I am really sorry, I’ve tried to have this changed but since Amazon got to AU its impossible), Good reads, and my website here. I have two sub-headings to distinguish books I’ve read that are published by traditional publishers, and those I’ve read by Indie Authors.

I will normally base whether or not I buy a book on whether the “Look Inside” feature grabs me. I have to be reading until the end of the third page or have already decided to buy, in order to review it. I do not base my reviews on Indie works on editing (unless its poor), or covers or blurbs.

The reason why is that I understand having done this myself that its hard to get covers and blurbs exactly right, and shouldn’t take away a good story. However many readers will judge you for it, and if it is extremely poor no good review is going to help.

When I post my review I like to use a critique sandwich; good stuff, bad stuff, great stuff. Not all books are made equal, not all books appeal to every reader. In the event I can’t give a book more than three stars I will leave it, or if I can try to get in touch with the author. There has to be something fundamentally wrong with a book for me to rank it that low. My average ranking is three to four stars, as when I’m reviewing these books I am looking for the story, the characters, and the writers ability to keep me reading.

You can find lots of people online who have websites where they review books. The best way to speak to these people is to ask once, very politely, (and according to whatever their submission guidelines are), if they will read your book. They often have their own preferences, and can say no if your genre isn’t what they read. This isn’t a free for all, do your research and find out if they read your genre before you ask. If they accept then it’s a good sign, and you should be proud!

But then the hard part is that you MUST WALK AWAY. Leave the review in their hands, and be patient.

Nobody likes being forced to read a book, (do you remember high school?!), and it takes some people a while to read a book. Leave a reviewer alone once they have accepted your book. For me, asking me where my review is, is nothing short of the height of rudeness. I’ve had this done to me once. I did not review the book.

Review Services

Ah, the other way to pay for reviews and have it be legitimate. This part is tricky, because its hard to find people and be sure that what they are offering still adheres the Amazon T&Cs. This is why we’ve put together a list of services that let you get reviews;

NetGalley: This is an excellent way of getting early reviews of your book before it is published on Amazon. You do need to pay a monthly fee in order to list your book, which can become very pricey over time, but it allows NetGalley reviewers the chance to get a copy (free) and give an honest review. It’s excellent testing ground for your book, especially if you believe its everything it can be. The reviewers aren’t just judging your content, they judge the blurb & cover too.
SPR Reviews: I signed up with them when I first started in 2014 and had an excellent experience. It takes a little time, & there is a fee (starts at $139), but this is a great way to get an honest review of your book, and put it on your Amazon listing to give readers an idea what to expect. They are kind and thoughtful reviewers, and if they run into any serious issues they’ll tell you.
Book Sirens: List your book here for quite a small fee, but if the book garners a lot of attention you can expect that to go up. At a $10 listing fee, there is a $2 charge billed month for anyone who requests your books. They have a 75% review rate, and the reviews are posted on Amazon or Goodreads – you pick.
Booktasters: Mrs Y recommends trying this site to get some reviews in as well, their packages start at $100,
Twitter: You can find several authors willing to review books, but some of them also charge, or don’t necessarily offer reviews per se, as feedback on your book. Some of these include Mark (Proofreader & Reviewer) & Tory (Critique Editor). They will go over their own methods of how they give you feedback, and what’s involved. Not necessarily a review but if your book is falling down they might be a great place to get an idea of what could be wrong.

While these services are helpful in getting reviews, they are going to give you an honest review. If your book doesn’t meet their standards they will tell you. They are not services to ensure you get “5 star reviews”, as stated before, this is against Amazon T&Cs. They will however be helpful and insightful reviews/feedback, and are a good way to judge how well your book is going to be received.

ARC, Giveaways, Goodreads, & Free weekends

A great way to get reviews is to offer your book for free. Not permanently, but certainly there are methods to build up hype about your book release or your book in general, to help get reviews.

ARC: Advance Reader Copy – this is the option for someone (usually a winner of a Twitter/FB competition) to get early access to your book. They can then review it on Goodreads (if they wish), and you can use their review to help market your book.
Giveaways: You can offer copies of your books over public holiday weekends, celebrations, or even just randomly through your social media platform. Since a reader wins a book for free, it’s a great way to ask them (politely) when they receive it if they wouldn’t mind leaving a review when they are done.
Goodreads: They have a special Goodreads giveaway you can organise directly through the site. I am hesitant to talk about it, they have only recently opened this up to “ebook only” authors who are predominately self published, and I’ve yet to hear good or negative feedback about the experience. Overall I have heard that it can be quite expensive to run a campaign.
Free Weekends: This is simply listing your book for free for a promo weekend. It isn’t a great way to get reviews, but it does help promote your book and allow a lot of readers access to it, hopefully resulting in a review.

How to Treat Reviewers

Be thankful.

Someone has just taken the time to read your book, and the least you can do is be polite about it. Bad authors get a reputation for being difficult, and will occasionally be named and shamed if their behavior is truly unacceptable. Most reviewers are too polite to do this, some are not. Some will leave a scathing review of your book, which only hurts everyone. Good authors are often a delight to review for, and will be more likely to be reviewed again & by others if they are a pleasure to engage.

Here’s some things you can do to encourage reviewers to read your book;

Like the review on Goodreads/Amazon: it shows the reviewer you cared about what they think, but also their status as a reviewer goes up too.
Send a thank you note once you receive a review: they’ve taken the time to write something poignant, especially in the case of Mrs Y, then the least you can do is take the time to say you appreciate them looking at it, perhaps open a dialogue as to a piece they love or a constructive criticism they gave you.
Never be rude: They can delete their review. Some people will change it, and state specifically that you were rude to them, meaning other reviewers will not look at your work if that’s how you treat reviewers.
DO NOT HARASS THEM: I can’t believe I need to reiterate this, and if you are getting bored, I’m sorry, but the LAST thing you do is ask someone if they’ve finished it. This applies to beta reading too. I’m a fast reader, I will devour a two inch thick book in an afternoon if I feel like it, and the story grabs me. Other people can only read for so long at any set time, and we are normally doing this during “relaxation” time which for many of us can be few and far between.

One of the hardest things isn’t actually editing or publishing or even just writing the damn thing.

Its getting reviews, and this is the longest part of the self publishing process. You can do nothing, and sit in anxiety while you wait for answers, as I have done in the past. But these days I like to think of it as giving people a gift, a sliver of my soul, wishing them well of it, and leaving them alone. If they come back to me then I’m flattered, and no matter what they say I listen.

You are going to get bad reviews. Not reviews that say: I didn’t get a chance to read it/this wasn’t delivered on time/shit book. These are unhelpful and should for the most part be ignored. The bad reviews I’m talking about is when people pick at flaws in your book. The best way to deal with these is remove yourself and your emotional involvement from the book. Are they saying something that rings true? Is there some nuance of the review that you didn’t even see as a mistake? All of these things are ways to improve upon your writing. Take the feedback and grow from it, don’t make the same mistakes next time.

And when you get those glorious good reviews, crack the damn champagne. Having a stranger love your book is the best blessing you can bestow upon any author. Whether its a glowing exploding five star review, or a modest four star with compliments and criticism. Someone has still read, liked, and even loved your books.

And isn’t that what you set out to do? Share your story, and don’t be afraid of a big bad review.

March 2, 2019 1

1 Book in 25 Days

I wrote a book in 25 days.

Lets cut straight to the facts as they are;

I don’t have kids
I live in a rural area
I have a short commute
I worked fucking hard at it

I love the book, I think it’s a great stand alone story and for me that’s a rarity.

It sprung into my head after I halted work on the Last Prophecy series because buying houses is expensive and the budget said no to editing. Hell the budget said no to my damn haircuts, but we negotiated over vodka. I gave up desserts for it as part of keto.

Scott, being the wonderful and supportive person he is, rightly pointed out it’s just a delay so those of you who’ve stuck with me this far, I’m sorry. I’m still writing the stories, but the release dates are totally out of my hands.

Instead I’ve done some beta recommended rewrites on Queen of Spades the last month, and this other idea I’ve titled Behind the Veil.

The book wouldn’t shut up. It wouldn’t go away. I sat down and wrote it with no idea what was going to happen. I don’t think it’s a steaming pile of garbage but the verdict is still out from the first beta reader.

So, how did I write it?

Writers Block

When you don’t have an idea what happens next you need to think quickly and keep typing, keep writing, keep the momentum going. I’d start a chapter with a bang and finish it on a cliff-hanger of a comment which dragged me back into what happens next?

It kept the story moving briskly and my pace was very high. There was more to it than that but I’ve written articles on how I do this before.

Sprints

Fellow writer Zack Riley runs a cosy little discord channel that allows me to do writing sprints. I normally run for an hour, and will do several hours all in a row with 15 to 30min breaks.

The sprints have a bot timer so you have a prompt to keep you on track. You start a sprint, add yourself & your word total, and go when the buzzer hits. There is no TIME to stop and think, you’ve got to write as many words as you can and you are only challenging yourself. It takes practice to do it on command, (I’ve been doing it for 5 years) but after a while you can just sit and work on the story.

When I started I’d be lucky to get a couple of hundred.

Now, on a bad session, I’ll get 1200 words or so. On a good one I’ll get 2.5k words.

Outline

There wasn’t one. I just wrote Letitia’s story as hard as I possible could. I kept the story going as much as I could. Letitia may as well have been possessing me for how this story spilled out on its own.

I like to credit my imagination, but I read a lot of horror, I’d just never written it before, and it was exciting to be doing this for the first time.

You should have some idea of where it is going, just don’t be afraid if the story turns into something else, if its pressing you to write it, then its exciting, not just for you but hopefully the reader too! If its becoming boring and predictable to you, how is it going to feel to the reader? Try just letting yourself go, and sprints is a great way to do that.

No breaks!

No capes, no breaks.

I would get up in the morning and write, I would write at lunch, I’d get home and write, and I’d write for as much as ten hours on a weekend. I felt invigorated and refreshed by the constant appeal of not knowing what was going to happen. The story that was whispering in my ear, kept me coming back, even dreaming about it. By the end of it I just wanted to go back and edit it because I was in love with it.

No games. No TV shows. Nothing but writing and reading breaks (with the odd Armello game with Zack).

It meant I watched a couple of movies with my husband. We live alone, and we’re far from friends, so my time was able to be utilized to write, and knowing it was important he was incredibly supportive and reminded me to eat.

You can do this too

I am lucky in that I don’t have kids or other commitments that consume too much of my time. I live in a rural area I’m new to which means I don have many local friends.

But I work 40plus hours a week.

I have a dog that needs walking twice a day.

Hubby & I share the housework evenly. Sure he might have cooked more, but I do my part.

It was how I utilized my writing time. Rather than socialize on Twitter, I told people I was writing.

Rather than stuff around doing other things I focused solely on what time I sat down at my computer and how much writing I could put into that time. It wasn’t something I could do when I started five years ago.

All of this takes years to balance and even now I feel overwhelmed and overworked some days.

You can do this too, remember what time you sit down at a computer and ask yourself what do you want to get out of that time.

Do the writing sprints and get better with practice.

Take the story other places, let it guide you, learn to listen to it.

At the end of this all I want you to take away is that you could do this.

You could write a book in 25 days.

Ask yourself how you are utilizing your time, and what you want to get out of it.

Learn how to do writing sprints and how to fly by the seat of your pants. Even if you plot, you really just have to know what you are writing next, sit down, and do it.

I had to give up on a part of my life that had never made me happier. The Last Prophecy series is my calling to write. But while its on hold, and while I can write like this, I know a two very important things;

I’ve never been poorer, & I’ve never been happier.

I’ll write my own stories, my own way, and every time I figure out a new way to do it I’ll share it with you.

February 22, 2019 0

Write the Darkness Within

“I don’t know how you did it.”

The compliment came when I announced I’d completed my 2018 goal of writing six books. They didn’t know how I did it. Thinking back, neither do I.

I normally write a blog post at the end of the year about my accomplishments and hopes for New Year, like it was a wondrous learning experience. I save the post for New Years Eve, an achievement of great pride, to tally up that I at least had something to show, and would finish on a note of peace and hope.

Laying claim to six books sounds like I had an awesome year, it would have been a great post.

I did not have a good year. I didn’t want to write that post.

I had a very bad year that has been proceeded by several bad years and my writing suffered for it. I’d swing between writing something great, the editor has said no major changes to A Phantom Presence, which was a first for me. But for him to then say that To Chase a Prophecy was not Ok, I think I rewrote it twice.

And I didn’t get those books to him on time, or in the condition they *should* have been up in. Because of all the real world distractions that dragged me down, and left me feeling used, hopeless, and above all tired.

So how did I write those books? With sadness. With despair. With a wellspring of unquenchable rage that this was all I had in the world that mattered, and it mattered to few more than to me.

It consumed me.

It was my waking wrathful thoughts and my bitter night time regret.

I sat at the computer when I was hot, tired, dirty, mind blank, with nothing left except that that burning anger at the world and all the things in it that had gone wrong.

My work wasn’t a reflection of my mood. It was what drove the stories I intended to write.

I burned through words as I tried in vain to exhaust the endless anger within me. All it did was tally up a word count I wasn’t trying to prove to anyone, not even myself. I’d write over ten thousand words a day and shrug it off as thought it was nothing, because to me, it was just what I needed to do.

There is no other way to get word counts like this, and if I have gained anything from it, it’s the ability to sit down at a computer and write ten thousand words in a day. Day after day. I am not proud of that because when I was writing those words, all that mattered was the story, the all encompassing desire to write ceaselessly on.

So if you need advice on how to sit down and write six books in a year, if you need motivation pull you through that work in progress, I don’t have it. I wouldn’t wish this feeling on anyone.

Because underneath all that rage, all that wrath, all that energy I had nowhere else to direct, I found I was made of a one very simple component.

Determination.

Where I had failed at so many things, had so much taken away, this was mine.

No one could take it from me, no one could stop me, and no one could tell me I was wrong.

I lit up words, destroyed people, created endless streams of nonsense tangled in tales that were from waking nightmares and bitter memories. And I made it beautiful, but my own.

No one can tell you how to write.

No one has a magic wand on a best seller.

No one knows the story like you do, and no one can write it like you will.

Write from the darkness within, and you’ll find what you need. I know I did.

January 1, 2019 0

Book Marketing

I am going to preface this by stating I don’t have all the answers.

There is a lot of information out there that doesn’t tell you certain things, like signing up with certain marketing companies doesn’t work unless you write their genre, or your book isn’t ready, or you write a series. And most of all as an indie author, I made a lot of mistakes I am hoping to show you how to avoid.

Here is what I have learned, and I know its worked because I have sold books. Not recently but when I release and follow this plan its worked very well for me, and I’ve done it 3 times now for 2 novellas and one book, that sold a thousand copies in its opening month.

Here is what I have learned about marketing my book to get that kind of response, and its simple, and stupid, but I learned a lot of this the hard way.

Is your book ready?

No really. Yes its been edited, yes its been gone over a million times by you and your editor, and a few beta readers, but is it *really* ready? I made the mistake all three times of rushing to my publishing goals rather than the book goals. I’ve backed off the last year to get it right, and I’ll still have made mistakes. One book I 100% thought was ready I haven’t published because it needs a rewrite, even though it got good feedback. I can just feel it. This is also the reason why trad published books take so friggin long to come out. They write, edit, rewrite, re-edit, copy edit, beta read, review, polish, re-beta, test, review, edit, polish… on and on until it is flawless.

Look at your book and ask if you’ve given it the same kind of love. You might not be able to do all of that, but you can do a lot of it. I recommend GOOD creative critics and beta readers, and Pro-Writing Aid, even if you do have an editor. We all miss stuff.

Covers

This irks me a lot. There is nothing worse than looking at a really good book and people with terribly covers saying “But the cover shouldn’t matter! You shouldn’t judge a book by its cover!”

Why not? You do it. You aren’t going to touch a book with a terrible cover, you aren’t even going to read the blurb. But here is the thing I do get. Finding people to do good covers at a price that don’t look like something out of a high school project is hard. Fiverr covers tend to be very hit and miss, and more miss, or you can spend close to $300US to get a good photoshop one.

There are two solutions here: Finding decently priced cover designers who sell predesigned covers at lower rates, & Gimp.

The first, I can recommend Violeta’s current page and her Christmas giveaway. She’s a kind person, and her prices are very reasonable. There are others out there, but you have to know who to go for yourself.

If you are going to use Gimp I can tell you two things; its frustrating but worth it. I recently ran into very tight financial situation because we are trying to buy a house and just couldn’t afford a cover artist. I have spent a lot of time looking at covers in my genre, and ended up designing my own, which is the last one below.

No, isn’t as good, but it does at least fit with the theme, and it wasn’t too hard after I followed a lot of tutorials. The most important thing about this though, is to be absolutely sure that the images you are using are fine for ebook commercial use. That is NOT a can of worms you want to mess with.

Blurb

This is the other way you are going to hook your reader after your cover has engaged attention as it’s a LOT harder than it looks. I am happy to help rewrite blurbs but I’ve found these simple rules work:

Limit of 150 words (180 for fantasy)
Hook first and last
Read the top 20 blurbs of your genre for flow and feel

There really isn’t much more to it than this, but it is important. Also get feedback for posting, say it aloud, review and polish. Its your first impression for your audience.

Pick your Price

This may sound easy but its getting much harder. You don’t want to make your book too much but you want to be sure its not free. The trouble is that people are assuming the content isn’t very good if its only 99c, but how else to break into reader groups if you don’t make it as affordable as possible?

This is where promos come in handy, and you can get a lot of downloads for a free weekend, but you are better off advertising a more expensive book for a 99c weekend and then running a series of promos.

Check what everyone else is advertising in the top 100, and don’t forget to lower your pre-order price and up it when it goes live to what you want it to be.

Get your platforms in order

Website, Facebook, Twitter. You should have all three and while its hard to maintain them all, its worth it for exposure. If you’re struggling for content look at what other people are posting and offering. What are you talking about? How are you helping? There are numerous articles about how to create engaging content, but most of all you’ve got to work out what works for you.

KEY POINT: Do a lot of research on what tags to use and when, check trending tags, reach out and grow your circle.

So now that’s the basics sorted, how to get it actually out there?

Books Go Social

I owe an awful lot to what I know about self publishing to Books Go Social Facebook groups. They offer a lot of entry level stuff that is super helpful they have a dedicated and friendly team, all under the wonderful Laurence O’Bryan and his thoughtfulness. There are a lot of media groups out there, but I generally found that just being part of the community they created and engaging some of their services was a great introduction to self publishing on a marketing level. You can also ask questions, get feedback on blurbs and covers, they offer a helpful service to upgrade your cover at a good price, and generally it’s a great learning field.

Here is the thing though, not every part of them is for you. Its great for books that are one off’s but not for series, but series are hard to market when the whole thing isn’t out. If you sign up to their Netgalley offers make sure to get a couple of months worth as while it is worth it, you need a couple of months, because people read slowly, take their time, and you need it to still be there for them.

They also have reviewing sections which are great for getting (NOT SWAPPING) reviews.

Reviews

Apparently you are supposed to get a magical unicorn that farts rainbows at 30 reviews. I heard recently that Amazon had upped it to 50, which doesn’t surprise me giving the amount of services that sell reviews (do NOT do this, ever, or swap, its against T&Cs).

So how to get reviews?

ARCs, Goodread giveaways, groups like BGS, Netgally, competitions for free copies on your social media sites. You have to work at it, its hard, and don’t expect everyone to give you a review, you quite often wont get one.

But you can ask, just don’t be pushy about it.

Author Support Services

There are a lot of great services out there, but here are two I have used frequently in the past.

Alliance of Independent Authors is a great source of up to date clear information about what’s happening in the market. I am not a member, but will be next year.

You will see their members floating around and not only do I love these people I’ve seen them monitor and watch situations where people are buying reviews, faking popularity and other such great services that spoil it for the rest of us.

The best thing about them was that they had a complete list of safe websites to get promos from. It was absolutely golden, because it did 2 things. It helped you find good websites to advertise on, and which ones were dodgy as all get out.

The other cool one is Authors Unlimited and this very helpful and concise article about getting going.

Promotions

This is the *HARDEST* sell (puns totally intended) because you have to spend money. After all the work you’ve done spending money seems like a complete pocket suck of the precious money you have for book selling. If you want your book out there though, it doesn’t hurt.

You basically need to plan months in advance for a promo weekend, book in with hosts of email services that for small fees will list or discounted (99c) or free book on their weekend newsletter. This is THE way to advertise for romance. It also gives you time to rack up the reviews.

There is also the magical BookBub deals, but I won’t go into it, because that isn’t for beginners. You need to have been doing this a while to get one, and they are VERY expensive.

Books… write a lot of books.

A self published author who writes full time recently offered to answer questions. And I asked her how she does it full time, what was the kicker?

A book EVERY 3 to 4 months.

That is a lot of time, and so we return to point one of polish, review, edit, revise.

One book is never going to be enough all by itself. I know a lot of traditionally published authors turning to self pubbing for the books that their agents or publishers didn’t like the sound of, and they already have the reading base because of their traditionally published books.

So no matter how ready you think you are, you might not be. And that’s OK. This is a long game, and if you are here to make a lot of money then you aren’t my kind of writer. If you are telling stories you are doing what you love, even if its just a hobby for now, and if you want to get self published, you need to get to a point where you can release every 3 to 4 months, and you can’t do that if you stop writing.

So what are you going to do?

December 15, 2018 1