The Elusive Review…
You may as well admit it.
When it comes to wanting a review authors can be like Voldemort, stalking through the Forbidden Forest looking for the elusive unicorn, the magic number of fifty reviews to start spiking on Amazon’s algorithms. Its hard to get them, and there are a host of reasons why; you’re self pub, you just published, you didn’t have your marketing done quite right and if you need help with that please check out my other blog post.
But there are other ways than becoming a dark lord to actually get your reviews, and with my today is the lovely Mrs Y, who is appearing on my blog post today to talk about how you can get a review from her.
Reviews are important because they help get your book a lot of attention, especially when you can get a few of them, but its important to know some fundamental rules when it comes to reviews that Ive noticed a few authors aren’t clear on. These are rock solid, unbreakable rules. There are few of these when it comes to writing, but if you break these rules on Amazon you can get you whole account suspended or shut down;
- DO NOT REVIEW SWAP: I don’t know how many times I have seen people do this. You do it often enough and you WILL be caught, I’ve seen it happen to people, they lost not only their reviews of other peoples books, but the reviews on THEIR books. They ended up taking their books offline.
- DO NOT BUY “FAKE” REVIEWS: We’ll talk about where you can pay to get a paid & honest review from credible sources, but whatever you do, don’t go to fiverr and buy a fake review, those accounts get caught by Amazon all the time, and you risk the above.
- Friends & Family: This one is especially tricky, because when you are just starting out it’s a good way to get a few reviews in, and they want to support you. The trouble is friends and family know you, they aren’t likely to review a product honestly (which may not be your experience but Amazon don’t care), and then the above applies.
Even if your book isn’t listed on Amazon (and for the purpose of marketing your book, it really should be), don’t forget that the other key place for reviews is Goodreads, and if you’re with current (ok, not so current now) events, you’ll know that Amazon own Goodreads now.
SO HOW THE HELL DO YOU GET A REVIEW?!?
There are a few different methods, but the most important thing to know before you even start asking is that if ANYONE reads your book, please don’t forget they did that. They took the time to read your words, hear your story, and write what they thought about it. Good or bad, they gave you their time. Time is valuable to nearly all of us, we don’t have a lot of it, and when we spend it on you, that’s time we don’t get on our own work, our own family, or our passions.
- Ask a Reviewer: I give you the FABULOUS Mrs Y!
There are people about the place like Mrs Y, who literally have Professional Reader in their job title. If you would like her to read your book, then there are a few different ways to go about it, which she’s given to me, and is accessible through her website.
Mrs Y is quite special, in that nearly all her reviews are kind, thoughtful, detailed and extremely helpful to budding authors.
She chooses her books based on her Kindle Unlimited subscription, and she uses it specifically to find Indie authors. Amazon then picks up her reading habits to offer more suggestions to her, meaning that its usually the same genre. To diversify, she also watches what’s trending in the Writing Community on Twitter and selects books that appeal.
She does not accept ARCs, stating that people used her critique in the place of professional critiques & editors, which is not only hurtful, its unprofessional.
Part of the reason reviewers like Mrs Y are so wonderful is that they will read your book end to end, properly, and state very thoroughly all the good parts, and the bad ones too, but more importantly their review is designed not just to help the author, but to give the reader a very clear idea what they are signing up for.
When Mrs Y does give a review, it isn’t just a few paragraphs, she pretty much writes an essay on the book, going into finite detail and allowing both the author and the reader to know clearly and her takeaways from the book. The detail of her reviews is an absolute pleasure and privilege to see, and her attention to the book is nothing short of flattering.
- E. J. Dawson Book Reviews
I select books based on whats on my Amazon page but I also offer competitions occasionally for reviews. I base my normal preferences by things I also see trending on Twitter.
My reviews are posted on my Amazon AU page which is a little irritating for the US (I am really sorry, I’ve tried to have this changed but since Amazon got to AU its impossible), Good reads, and my website here. I have two sub-headings to distinguish books I’ve read that are published by traditional publishers, and those I’ve read by Indie Authors.
I will normally base whether or not I buy a book on whether the “Look Inside” feature grabs me. I have to be reading until the end of the third page or have already decided to buy, in order to review it. I do not base my reviews on Indie works on editing (unless its poor), or covers or blurbs.
The reason why is that I understand having done this myself that its hard to get covers and blurbs exactly right, and shouldn’t take away a good story. However many readers will judge you for it, and if it is extremely poor no good review is going to help.
When I post my review I like to use a critique sandwich; good stuff, bad stuff, great stuff. Not all books are made equal, not all books appeal to every reader. In the event I can’t give a book more than three stars I will leave it, or if I can try to get in touch with the author. There has to be something fundamentally wrong with a book for me to rank it that low. My average ranking is three to four stars, as when I’m reviewing these books I am looking for the story, the characters, and the writers ability to keep me reading.
You can find lots of people online who have websites where they review books. The best way to speak to these people is to ask once, very politely, (and according to whatever their submission guidelines are), if they will read your book. They often have their own preferences, and can say no if your genre isn’t what they read. This isn’t a free for all, do your research and find out if they read your genre before you ask. If they accept then it’s a good sign, and you should be proud!
But then the hard part is that you MUST WALK AWAY. Leave the review in their hands, and be patient.
Nobody likes being forced to read a book, (do you remember high school?!), and it takes some people a while to read a book. Leave a reviewer alone once they have accepted your book. For me, asking me where my review is, is nothing short of the height of rudeness. I’ve had this done to me once. I did not review the book.
- Review Services
Ah, the other way to pay for reviews and have it be legitimate. This part is tricky, because its hard to find people and be sure that what they are offering still adheres the Amazon T&Cs. This is why we’ve put together a list of services that let you get reviews;
- NetGalley: This is an excellent way of getting early reviews of your book before it is published on Amazon. You do need to pay a monthly fee in order to list your book, which can become very pricey over time, but it allows NetGalley reviewers the chance to get a copy (free) and give an honest review. It’s excellent testing ground for your book, especially if you believe its everything it can be. The reviewers aren’t just judging your content, they judge the blurb & cover too.
- SPR Reviews: I signed up with them when I first started in 2014 and had an excellent experience. It takes a little time, & there is a fee (starts at $139), but this is a great way to get an honest review of your book, and put it on your Amazon listing to give readers an idea what to expect. They are kind and thoughtful reviewers, and if they run into any serious issues they’ll tell you.
- Book Sirens: List your book here for quite a small fee, but if the book garners a lot of attention you can expect that to go up. At a $10 listing fee, there is a $2 charge billed month for anyone who requests your books. They have a 75% review rate, and the reviews are posted on Amazon or Goodreads – you pick.
- Booktasters: Mrs Y recommends trying this site to get some reviews in as well, their packages start at $100,
- Twitter: You can find several authors willing to review books, but some of them also charge, or don’t necessarily offer reviews per se, as feedback on your book. Some of these include Mark (Proofreader & Reviewer) & Tory (Critique Editor). They will go over their own methods of how they give you feedback, and what’s involved. Not necessarily a review but if your book is falling down they might be a great place to get an idea of what could be wrong.
While these services are helpful in getting reviews, they are going to give you an honest review. If your book doesn’t meet their standards they will tell you. They are not services to ensure you get “5 star reviews”, as stated before, this is against Amazon T&Cs. They will however be helpful and insightful reviews/feedback, and are a good way to judge how well your book is going to be received.
- ARC, Giveaways, Goodreads, & Free weekends
A great way to get reviews is to offer your book for free. Not permanently, but certainly there are methods to build up hype about your book release or your book in general, to help get reviews.
- ARC: Advance Reader Copy – this is the option for someone (usually a winner of a Twitter/FB competition) to get early access to your book. They can then review it on Goodreads (if they wish), and you can use their review to help market your book.
- Giveaways: You can offer copies of your books over public holiday weekends, celebrations, or even just randomly through your social media platform. Since a reader wins a book for free, it’s a great way to ask them (politely) when they receive it if they wouldn’t mind leaving a review when they are done.
- Goodreads: They have a special Goodreads giveaway you can organise directly through the site. I am hesitant to talk about it, they have only recently opened this up to “ebook only” authors who are predominately self published, and I’ve yet to hear good or negative feedback about the experience. Overall I have heard that it can be quite expensive to run a campaign.
- Free Weekends: This is simply listing your book for free for a promo weekend. It isn’t a great way to get reviews, but it does help promote your book and allow a lot of readers access to it, hopefully resulting in a review.
- How to Treat Reviewers
Someone has just taken the time to read your book, and the least you can do is be polite about it. Bad authors get a reputation for being difficult, and will occasionally be named and shamed if their behavior is truly unacceptable. Most reviewers are too polite to do this, some are not. Some will leave a scathing review of your book, which only hurts everyone. Good authors are often a delight to review for, and will be more likely to be reviewed again & by others if they are a pleasure to engage.
Here’s some things you can do to encourage reviewers to read your book;
- Like the review on Goodreads/Amazon: it shows the reviewer you cared about what they think, but also their status as a reviewer goes up too.
- Send a thank you note once you receive a review: they’ve taken the time to write something poignant, especially in the case of Mrs Y, then the least you can do is take the time to say you appreciate them looking at it, perhaps open a dialogue as to a piece they love or a constructive criticism they gave you.
- Never be rude: They can delete their review. Some people will change it, and state specifically that you were rude to them, meaning other reviewers will not look at your work if that’s how you treat reviewers.
- DO NOT HARASS THEM: I can’t believe I need to reiterate this, and if you are getting bored, I’m sorry, but the LAST thing you do is ask someone if they’ve finished it. This applies to beta reading too. I’m a fast reader, I will devour a two inch thick book in an afternoon if I feel like it, and the story grabs me. Other people can only read for so long at any set time, and we are normally doing this during “relaxation” time which for many of us can be few and far between.
One of the hardest things isn’t actually editing or publishing or even just writing the damn thing.
Its getting reviews, and this is the longest part of the self publishing process. You can do nothing, and sit in anxiety while you wait for answers, as I have done in the past. But these days I like to think of it as giving people a gift, a sliver of my soul, wishing them well of it, and leaving them alone. If they come back to me then I’m flattered, and no matter what they say I listen.
You are going to get bad reviews. Not reviews that say: I didn’t get a chance to read it/this wasn’t delivered on time/shit book. These are unhelpful and should for the most part be ignored. The bad reviews I’m talking about is when people pick at flaws in your book. The best way to deal with these is remove yourself and your emotional involvement from the book. Are they saying something that rings true? Is there some nuance of the review that you didn’t even see as a mistake? All of these things are ways to improve upon your writing. Take the feedback and grow from it, don’t make the same mistakes next time.
And when you get those glorious good reviews, crack the damn champagne. Having a stranger love your book is the best blessing you can bestow upon any author. Whether its a glowing exploding five star review, or a modest four star with compliments and criticism. Someone has still read, liked, and even loved your books.
And isn’t that what you set out to do? Share your story, and don’t be afraid of a big bad review.