Beyond Beginners Marketing

I was recently speaking to a friend about what else she could do beyond the basics of getting her marketing plan ready, and what it was to actually have one. There were things I knew, information I’d learned over the years that I’d kept to myself.

Another Twitter user asked for some pointers, completely separate, and I thought about sharing my secretes with them too, before I asked myself why the hell was I keeping this to myself? If your book is good, and you do all the right things, starting with this helpful beginners list to self-publishing, then you will find your audience. It takes time, but this is a great way to start. You should also look at reviews, and your idea of what success should be.

There is a secondary stage to that list, that I wanted to talk about today here.

Marketing companies are very expensive because marketing takes a lot of work. More so sometimes than editing or even writing the damn book to begin with. So today I’m going to cover tools to make it easier, and what I use to help.

Ultimately, you should be using these tools and the ones within the above links in tandem to create a detailed and set out marketing plan that follows the correct trends. Whether or not you use all of these or only some, is up to you, and what you are comfortable with, but my recommendation is to spread yourself across all of them for the best impact.

 

  1. Social Media Tools

Making posters and social media content is intimidating, and I’ll be honest, you are going to stuff it up. Imagine asking someone who creatively writes to create an attention grabbing poster. Not everyone can attune themselves to that sort of imagery and this is where there are some tools that are helpful to use in your social media platforms. Some of these have small fees, and its worth paying them to get some better images and access.

Canva: IS GREAT! Free to use, browser based, you can pay for a higher membership which gets access to better and more importantly commercially free pictures. Don’t just go to any photo/image site and copy or download images. If you are using them for marketing always check what the rights are, and buy them if you don’t have them and it’s the perfect image.

Canva comes with a host of premade social media images that allows you to just change the text and images until you get comfortable with how you are marketing yourself. Don’t forget to check out what other people are doing, and get feedback on how they look.

Book Brush: This is an excellent if somewhat more advanced tool, the same as Canva, browser based and has a fee for higher level of use. What the real appeal here is that they are specific to books, and have a range of templates as well as 3D images you can put the cover of your book on. There is even one for a cover reveal as well, which is  great tool to use to help drum up interest in the book.

 

  1. Timing

You are ready! The book is edited! You have a great cover! You’ve done everything you need to! Its all a go!

So when should you really publish?

Timing is everything, they say don’t release a book in the last quarter of the year, unless you’re a horror/thriller (for Halloween), and of course Christmas themed books. There can also be a slew of health and non-fiction diet books to get rolling in time for the new year.

The timing for all genre’s is different, but some are obvious; romance on Valentines.

Others aren’t so much, and its a good idea to find when certain books throughout the year are released for your genre.

January to June tends to have much of the heavier reading of the year, preparing for the summer season. Then there is the summer reading itself, good for lighter books/holiday reading.

Pick your time, observe the trend, and spend your time working towards that goal.

 

  1. Book Tours/Blog Tours

You can find many services willing to offer book and blog tours to help promote your book.

I can’t list a single service here because not only are there hundreds of them, if not thousands, you have to pick what’s right for you.

Google them, find the ones that fit your genre, make sure they are on Alli’s safe list (or at least not a scam) and check their prices out.

You can also contact a slew of authors on twitter who do this gratis for other indie authors, such as myself.

Its good to remember too, not only should smaller platforms like mine not be overlooked, but spending more money doesn’t equate to more exposure. Don’t sink all your funds into one avenue, use multiple ones, and record how well they do for next time.

 

  1. E-newsletters

The above goes for e-newsletters as well. You an spend hundreds of dollars advertising your science fiction drama… to a very small audience who are actually only interested in epic fantasy.

Make sure you look at the content of these services, because when you google them there are hundreds of them all promising sales and it can be overwhelming. Don’t fall for every one, look at what they are advertising, and if it isn’t a good fit for your book, discard it.

The trick to note here as well, is that many of them are booked out for months because books are released very far ahead of schedule. It takes a lot of planning. Which is why you need to plan the books release well in advance in order to make sure you can actually get your book listed with these services at roughly the same time.

Take the time to use both book/blog tours, and e-newsletters, to time their release together to get as much exposure as possible. The more your book trends, and is bought, the higher up the ladders it will climb, gaining it more attention.

 

  1. Pod/Youtube Casts

There are heaps of these around the indie market by indie authors for indie authors. You can ask around, many will do interviews, but also see which ones are just to talk writing rather than just interviews. You are there to promote your book, but not everyone wants to hear just about that.

Its still a good way to gear up attention for your book, especially if the listeners/watchers like what you have to say, which will then give you the opportunity to pitch it, normally referred to a “plug” at the end of the cast, where you can talk about your book and when it’s out.

The advantage of these is that not only are you self promoting, and getting your work out there, you’re also networking, a useful tool that gives you a lot of visibility.

 

  1. Advertising on Amazon & Goodreads

My impression of this is that its better to do these things again close to your release date but they can be very expensive. If you have your plan down pat and can afford to do it, it can be quite lucrative, but not always.

I’m hesitant to advocate it, given it doesn’t work for everyone and I’ve had reports of both abysmal and successful runs with these advertising platforms.

The same can be said of many of the book promo sites out there. You can pour as much (or little) money as you like into those sorts of avenues, but without all the groundwork, and a good book, you aren’t going to get anywhere.

 

 

These can all seem super intimidating, and they are, but its important if you are an indie author that you do you and your book a favour, and make a marketing plan.

This does however take time.

You need to plan for months in advance and if you are impatient, and don’t think some of these through, you’re liable to have your book reach a quick peak, and then fall rather flat.

Incorporating all of these methods into your book, will help get it the attention and love that you want, and find it some forever homes in the hearts of readers.

With so many indie books available on Amazon, a veritable ocean, your single drop needs to have a ripple, and your marketing plan is that ripple.

 

The Elusive Review…

E.J. Dawson & Mrs Y...

 

 

You may as well admit it.

 

When it comes to wanting a review authors can be like Voldemort, stalking through the Forbidden Forest looking for the elusive unicorn, the magic number of fifty reviews to start spiking on Amazon’s algorithms. Its hard to get them, and there are a host of reasons why; you’re self pub, you just published, you didn’t have your marketing done quite right and if you need help with that please check out my other blog post.

 

But there are other ways than becoming a dark lord to actually get your reviews, and with my today is the lovely Mrs Y, who is appearing on my blog post today to talk about how you can get a review from her.

 

Reviews are important because they help get your book a lot of attention, especially when you can get a few of them, but its important to know some fundamental rules when it comes to reviews that Ive noticed a few authors aren’t clear on. These are rock solid, unbreakable rules. There are few of these when it comes to writing, but if you break these rules on Amazon you can get you whole account suspended or shut down;

 

  • DO NOT REVIEW SWAP: I don’t know how many times I have seen people do this. You do it often enough and you WILL be caught, I’ve seen it happen to people, they lost not only their reviews of other peoples books, but the reviews on THEIR books. They ended up taking their books offline.

 

  • DO NOT BUY “FAKE” REVIEWS: We’ll talk about where you can pay to get a paid & honest review from credible sources, but whatever you do, don’t go to fiverr and buy a fake review, those accounts get caught by Amazon all the time, and you risk the above.

 

  • Friends & Family: This one is especially tricky, because when you are just starting out it’s a good way to get a few reviews in, and they want to support you. The trouble is friends and family know you, they aren’t likely to review a product honestly (which may not be your experience but Amazon don’t care), and then the above applies.

 

Even if your book isn’t listed on Amazon (and for the purpose of marketing your book, it really should be), don’t forget that the other key place for reviews is Goodreads, and if you’re with current (ok, not so current now) events, you’ll know that Amazon own Goodreads now.

 

SO HOW THE HELL DO YOU GET A REVIEW?!?

 

There are a few different methods, but the most important thing to know before you even start asking is that if ANYONE reads your book, please don’t forget they did that. They took the time to read your words, hear your story, and write what they thought about it. Good or bad, they gave you their time. Time is valuable to nearly all of us, we don’t have a lot of it, and when we spend it on you, that’s time we don’t get on our own work, our own family, or our passions.

 

  1. Ask a Reviewer: I give you the FABULOUS Mrs Y!

 

There are people about the place like Mrs Y, who literally have Professional Reader in their job title. If you would like her to read your book, then there are a few different ways to go about it, which she’s given to me, and is accessible through her website.

 

Mrs Y is quite special, in that nearly all her reviews are kind, thoughtful, detailed and extremely helpful to budding authors.

 

She chooses her books based on her Kindle Unlimited subscription, and she uses it specifically to find Indie authors. Amazon then picks up her reading habits to offer more suggestions to her, meaning that its usually the same genre. To diversify, she also watches what’s trending in the Writing Community on Twitter and selects books that appeal.

 

She does not accept ARCs, stating that people used her critique in the place of professional critiques & editors, which is not only hurtful, its unprofessional.

 

Part of the reason reviewers like Mrs Y are so wonderful is that they will read your book end to end, properly, and state very thoroughly all the good parts, and the bad ones too, but more importantly their review is designed not just to help the author, but to give the reader a very clear idea what they are signing up for.

When Mrs Y does give a review, it isn’t just a few paragraphs, she pretty much writes an essay on the book, going into finite detail and allowing both the author and the reader to know clearly and her takeaways from the book. The detail of her reviews is an absolute pleasure and privilege to see, and her attention to the book is nothing short of flattering.

 

 

  1. E. J. Dawson Book Reviews

 

I select books based on whats on my Amazon page but I also offer competitions occasionally for reviews. I base my normal preferences by things I also see trending on Twitter.

 

My reviews are posted on my Amazon AU page which is a little irritating for the US (I am really sorry, I’ve tried to have this changed but since Amazon got to AU its impossible), Good reads, and my website here. I have two sub-headings to distinguish books I’ve read that are published by traditional publishers, and those I’ve read by Indie Authors.

 

I will normally base whether or not I buy a book on whether the “Look Inside” feature grabs me. I have to be reading until the end of the third page or have already decided to buy, in order to review it. I do not base my reviews on Indie works on editing (unless its poor), or covers or blurbs.

 

The reason why is that I understand having done this myself that its hard to get covers and blurbs exactly right, and shouldn’t take away a good story. However many readers will judge you for it, and if it is extremely poor no good review is going to help.

 

When I post my review I like to use a critique sandwich; good stuff, bad stuff, great stuff. Not all books are made equal, not all books appeal to every reader. In the event I can’t give a book more than three stars I will leave it, or if I can try to get in touch with the author. There has to be something fundamentally wrong with a book for me to rank it that low. My average ranking is three to four stars, as when I’m reviewing these books I am looking for the story, the characters, and the writers ability to keep me reading.

 

 

You can find lots of people online who have websites where they review books. The best way to speak to these people is to ask once, very politely, (and according to whatever their submission guidelines are), if they will read your book. They often have their own preferences, and can say no if your genre isn’t what they read. This isn’t a free for all, do your research and find out if they read your genre before you ask. If they accept then it’s a good sign, and you should be proud!

 

But then the hard part is that you MUST WALK AWAY. Leave the review in their hands, and be patient.

 

Nobody likes being forced to read a book, (do you remember high school?!), and it takes some people a while to read a book. Leave a reviewer alone once they have accepted your book. For me, asking me where my review is, is nothing short of the height of rudeness. I’ve had this done to me once. I did not review the book.

 

 

  1. Review Services

 

Ah, the other way to pay for reviews and have it be legitimate. This part is tricky, because its hard to find people and be sure that what they are offering still adheres the Amazon T&Cs. This is why we’ve put together a list of services that let you get reviews;

  1. NetGalley: This is an excellent way of getting early reviews of your book before it is published on Amazon. You do need to pay a monthly fee in order to list your book, which can become very pricey over time, but it allows NetGalley reviewers the chance to get a copy (free) and give an honest review. It’s excellent testing ground for your book, especially if you believe its everything it can be. The reviewers aren’t just judging your content, they judge the blurb & cover too.
  2. SPR Reviews: I signed up with them when I first started in 2014 and had an excellent experience. It takes a little time, & there is a fee (starts at $139), but this is a great way to get an honest review of your book, and put it on your Amazon listing to give readers an idea what to expect. They are kind and thoughtful reviewers, and if they run into any serious issues they’ll tell you.
  3. Book Sirens: List your book here for quite a small fee, but if the book garners a lot of attention you can expect that to go up. At a $10 listing fee, there is a $2 charge billed month for anyone who requests your books. They have a 75% review rate, and the reviews are posted on Amazon or Goodreads – you pick.
  4. Booktasters: Mrs Y recommends trying this site to get some reviews in as well, their packages start at $100,
  5. Twitter: You can find several authors willing to review books, but some of them also charge, or don’t necessarily offer reviews per se, as feedback on your book. Some of these include Mark (Proofreader & Reviewer) & Tory (Critique Editor). They will go over their own methods of how they give you feedback, and what’s involved. Not necessarily a review but if your book is falling down they might be a great place to get an idea of what could be wrong.

 

While these services are helpful in getting reviews, they are going to give you an honest review. If your book doesn’t meet their standards they will tell you. They are not services to ensure you get “5 star reviews”, as stated before, this is against Amazon T&Cs. They will however be helpful and insightful reviews/feedback, and are a good way to judge how well your book is going to be received.

 

 

  1. ARC, Giveaways, Goodreads, & Free weekends

 

A great way to get reviews is to offer your book for free. Not permanently, but certainly there are methods to build up hype about your book release or your book in general, to help get reviews.

 

  1. ARC: Advance Reader Copy – this is the option for someone (usually a winner of a Twitter/FB competition) to get early access to your book. They can then review it on Goodreads (if they wish), and you can use their review to help market your book.
  2. Giveaways: You can offer copies of your books over public holiday weekends, celebrations, or even just randomly through your social media platform. Since a reader wins a book for free, it’s a great way to ask them (politely) when they receive it if they wouldn’t mind leaving a review when they are done.
  3. Goodreads: They have a special Goodreads giveaway you can organise directly through the site. I am hesitant to talk about it, they have only recently opened this up to “ebook only” authors who are predominately self published, and I’ve yet to hear good or negative feedback about the experience. Overall I have heard that it can be quite expensive to run a campaign.
  4. Free Weekends: This is simply listing your book for free for a promo weekend. It isn’t a great way to get reviews, but it does help promote your book and allow a lot of readers access to it, hopefully resulting in a review.

 

 

  1. How to Treat Reviewers

 

Be thankful.

 

Someone has just taken the time to read your book, and the least you can do is be polite about it. Bad authors get a reputation for being difficult, and will occasionally be named and shamed if their behavior is truly unacceptable. Most reviewers are too polite to do this, some are not. Some will leave a scathing review of your book, which only hurts everyone. Good authors are often a delight to review for, and will be more likely to be reviewed again & by others if they are a pleasure to engage.

 

Here’s some things you can do to encourage reviewers to read your book;

 

  1. Like the review on Goodreads/Amazon: it shows the reviewer you cared about what they think, but also their status as a reviewer goes up too.
  2. Send a thank you note once you receive a review: they’ve taken the time to write something poignant, especially in the case of Mrs Y, then the least you can do is take the time to say you appreciate them looking at it, perhaps open a dialogue as to a piece they love or a constructive criticism they gave you.
  3. Never be rude: They can delete their review. Some people will change it, and state specifically that you were rude to them, meaning other reviewers will not look at your work if that’s how you treat reviewers.
  4. DO NOT HARASS THEM: I can’t believe I need to reiterate this, and if you are getting bored, I’m sorry, but the LAST thing you do is ask someone if they’ve finished it. This applies to beta reading too. I’m a fast reader, I will devour a two inch thick book in an afternoon if I feel like it, and the story grabs me. Other people can only read for so long at any set time, and we are normally doing this during “relaxation” time which for many of us can be few and far between.

 

 

One of the hardest things isn’t actually editing or publishing or even just writing the damn thing.

 

Its getting reviews, and this is the longest part of the self publishing process. You can do nothing, and sit in anxiety while you wait for answers, as I have done in the past. But these days I like to think of it as giving people a gift, a sliver of my soul, wishing them well of it, and leaving them alone. If they come back to me then I’m flattered, and no matter what they say I listen.

 

You are going to get bad reviews. Not reviews that say: I didn’t get a chance to read it/this wasn’t delivered on time/shit book. These are unhelpful and should for the most part be ignored. The bad reviews I’m talking about is when people pick at flaws in your book. The best way to deal with these is remove yourself and your emotional involvement from the book. Are they saying something that rings true? Is there some nuance of the review that you didn’t even see as a mistake? All of these things are ways to improve upon your writing. Take the feedback and grow from it, don’t make the same mistakes next time.

 

And when you get those glorious good reviews, crack the damn champagne. Having a stranger love your book is the best blessing you can bestow upon any author. Whether its a glowing exploding five star review, or a modest four star with compliments and criticism. Someone has still read, liked, and even loved your books.

 

And isn’t that what you set out to do? Share your story, and don’t be afraid of a big bad review.

 

 

 

 

1 Book in 25 Days

I wrote a book in 25 days.

Lets cut straight to the facts as they are;

  • I don’t have kids
  • I live in a rural area
  • I have a short commute
  • I worked fucking hard at it

 

I love the book, I think it’s a great stand alone story and for me that’s a rarity.

It sprung into my head after I halted work on the Last Prophecy series because buying houses is expensive and the budget said no to editing. Hell the budget said no to my damn haircuts, but we negotiated over vodka. I gave up desserts for it as part of keto.

Scott, being the wonderful and supportive person he is, rightly pointed out it’s just a delay so those of you who’ve stuck with me this far, I’m sorry. I’m still writing the stories, but the release dates are totally out of my hands.

Instead I’ve done some beta recommended rewrites on Queen of Spades the last month, and this other idea I’ve titled Behind the Veil.

The book wouldn’t shut up. It wouldn’t go away. I sat down and wrote it with no idea what was going to happen. I don’t think it’s a steaming pile of garbage but the verdict is still out from the first beta reader.

So, how did I write it?

 

  1. Writers Block

 

When you don’t have an idea what happens next you need to think quickly and keep typing, keep writing, keep the momentum going. I’d start a chapter with a bang and finish it on a cliff-hanger of a comment which dragged me back into what happens next?

It kept the story moving briskly and my pace was very high. There was more to it than that but I’ve written articles on how I do this before.

 

  1. Sprints

 

Fellow writer Zack Riley runs a cosy little discord channel that allows me to do writing sprints. I normally run for an hour, and will do several hours all in a row with 15 to 30min breaks.

The sprints have a bot timer so you have a prompt to keep you on track. You start a sprint, add yourself & your word total, and go when the buzzer hits. There is no TIME to stop and think, you’ve got to write as many words as you can and you are only challenging yourself. It takes practice to do it on command, (I’ve been doing it for 5 years) but after a while you can just sit and work on the story.

When I started I’d be lucky to get a couple of hundred.

Now, on a bad session, I’ll get 1200 words or so. On a good one I’ll get 2.5k words.

 

  1. Outline

 

There wasn’t one. I just wrote Letitia’s story as hard as I possible could. I kept the story going as much as I could. Letitia may as well have been possessing me for how this story spilled out on its own.

I like to credit my imagination, but I read a lot of horror, I’d just never written it before, and it was exciting to be doing this for the first time.

You should have some idea of where it is going, just don’t be afraid if the story turns into something else, if its pressing you to write it, then its exciting, not just for you but hopefully the reader too! If its becoming boring and predictable to you, how is it going to feel to the reader? Try just letting yourself go, and sprints is a great way to do that.

 

  1. No breaks!

 

No capes, no breaks.

I would get up in the morning and write, I would write at lunch, I’d get home and write, and I’d write for as much as ten hours on a weekend. I felt invigorated and refreshed by the constant appeal of not knowing what was going to happen. The story that was whispering in my ear, kept me coming back, even dreaming about it. By the end of it I just wanted to go back and edit it because I was in love with it.

No games. No TV shows. Nothing but writing and reading breaks (with the odd Armello game with Zack).

It meant I watched a couple of movies with my husband. We live alone, and we’re far from friends, so my time was able to be utilized to write, and knowing it was important he was incredibly supportive and reminded me to eat.

 

  1. You can do this too

 

I am lucky in that I don’t have kids or other commitments that consume too much of my time. I live in a rural area I’m new to which means I don have many local friends.

But I work 40plus hours a week.

I have a dog that needs walking twice a day.

Hubby & I share the housework evenly. Sure he might have cooked more, but I do my part.

It was how I utilized my writing time. Rather than socialize on Twitter, I told people I was writing.

Rather than stuff around doing other things I focused solely on what time I sat down at my computer and how much writing I could put into that time. It wasn’t something I could do when I started five years ago.

All of this takes years to balance and even now I feel overwhelmed and overworked some days.

You can do this too, remember what time you sit down at a computer and ask yourself what do you want to get out of that time.

Do the writing sprints and get better with practice.

Take the story other places, let it guide you, learn to listen to it.

 

 

 

At the end of this all I want you to take away is that you could do this.

You could write a book in 25 days.

Ask yourself how you are utilizing your time, and what you want to get out of it.

Learn how to do writing sprints and how to fly by the seat of your pants. Even if you plot, you really just have to know what you are writing next, sit down, and do it.

I had to give up on a part of my life that had never made me happier. The Last Prophecy series is my calling to write. But while its on hold, and while I can write like this, I know a two very important things;

I’ve never been poorer, & I’ve never been happier.

I’ll write my own stories, my own way, and every time I figure out a new way to do it I’ll share it with you.Choose to be happy.

A Successful Author

The first time I was asked when would I call myself a successful author, the answer was easy; if I was writing full time it meant people where buying enough of my book that I could do what I wanted.

 

That was when I started four years ago.

 

It doesn’t feel that long, but an aeon of time has passed, so much of my life has changed. Much of it not for the better. And now I know how incredibly wrong I was.

 

I read over and over on Twitter about people making it, they get agents, advances from publishers and all the while a host of “aspiring” authors sit in the wings, clutching their precious creation of fiction, and weep for the day it will be them too.

 

It started to make me sad, seeing so many of them, and knowing I was one among the throng.

 

How could I possibly hope to be a successful author if I couldn’t even publish my books. After 3 very hard years I still only had half of what I wanted out there for readers.

 

One full time self-published writer told me she released a book every three to four months.

 

I hadn’t done that, I spent years in a vacuum of tragedy, seeking to find definition in a life that wasn’t of my choosing, of potentially being barren, of everything that was wrong and everyone in it who laughed at my aspirations.

 

Worse still, I started to see other stories that didn’t have a magical happy ending.

 

About how people’s books were given that gold status; sold to a publisher.

 

But then the advances they got, what happened to them afterwards, it was rare anyone truly made it on one book alone. I started to question what “making it” really meant.

 

Then other stories came out, how the publisher didn’t want another book from that author, how the author lost their way, the golden moment, a brief passage. More and more you read how authors make on average less than ten thousand a year. It doesn’t matter the currency, only that it’s not enough to be a full time author.

 

Authors who’d won awards for books they’d written previously, but worked in mediocre jobs because a publishing contract isn’t a magic wand that changes your life.

 

My idea of success was dwindling with every tweet I read, every article on what it meant to finally make it, only to fall down when no one was interested in your stories anymore.

 

Even the so called full time authors lived in perpetual fear that they weren’t real. They called it imposter syndrome, and even the thousands of reassurances from fans, readers, and writers alike did little to abate it returning in a matter of days in another self-depreciating tweet.

 

If traditional publishing wasn’t the way then what was?

 

I self-published knowing I’d done it because I’d be rejected by a traditional publishing, but hoping after my 21 book novella series was bought up by the masses a golden contract would be handed to me too.

 

I wasn’t prepared.

 

I published a mediocre novella, followed it up with an OK one, and then published a reasonably good book.

 

It was a learning curve, but I felt like a failure.

 

And I wasn’t the only one. For every indie author I saw out there with a brilliant story, who thought to go alone and self-publishing was the key, many have done it unprepared.

 

Bad book covers. Bad editing. Bad stories read by betas who were friends or fellow authors and didn’t want to be honest about picking up parts of the story that were lacking. Learning that your work needs honesty of good editors and beta readers, that not even the first, second, or third draft is perfect is the hardest, most agonising lesson for new writers. Many don’t listen.

 

Writing the story is possibly the easiest part. Its polishing the script, waiting on it to mature, sitting with it and going over and over it again to make it as perfect as possible that is the hardest thing.

 

I have spent too long bent over my keyboard crying for what might have been to let myself do this anymore. To let someone else’s magical success crush the life out of a story I believe in heart and soul. A person I believe in with everything that I have that has given me strength through the darkest hours of my life.

 

It’s me, I have a purpose, and its being an author.

 

But I had to redefine what I wanted my success to be, in order to be successful.

 

THE DEFINITION OF AN AUTHOR IS A WRITER OF A BOOK.

 

I am NOT asking you, I’m telling you, look it the fuck up.

 

I haven’t written a book. I’ve written many. I will write many more.

 

To be successful at selling a book you have to be a salesperson.

 

To be successful at getting a wider audience you have to be in marketing.

 

To be successful at making money writing you have to be good in business.

 

Being a successful author doesn’t require any of those things.

 

Not all of us will ever be able to “make it” to what our inner hearts believe is success without working incredibly hard, every day, and to a large extent have an inordinate amount of luck.

 

Its become very important to me that I realise if I want to be at peace with the event of never “making it” I have to redefine my answer when someone asks when would I call myself a successful author.

 

I am one.

 

Right now.

 

If you’ve ever written a book you aren’t “aspiring” to anything. You are successful at being an author. And if you’ve ever done it, you will have gone so much further than just about anyone you know. Sit back and think about it, how many people do you know had the tenacity to sit down and write a book?

 

Few.

 

In the greater scheme of things, very few.

 

And if you haven’t written a book yet I want to tell you something. Finally finishing that bastard isn’t going to magically make the world a golden, magical, fantasy. It will be the same world. But you, you, my beautiful, creative, magnificent, writer, will be a successful author.

 

 

Sunset chaser

The Last Prophecy – Explained!

You’re doing what?!?

Writing a 21 book/novella series… and in my sleep Cthulhu eats my brain.

This came about thanks to @lilcrow during a flurry of twitter when she asked me what I wrote, and I blabbed about my series, later realising I’d given her the complete wrong impression. She’d assumed I’d actually finished this mammoth task, and flattering as it was, I’m a long way off. But I am determined… if somewhat crazy.

And she’s not the only person to question my sanity, or in fact, what it actually is I’m doing.

So here goes – I’m writing a 21 book/novella series.

10 books and 11 novellas.

3 are available now;

The Hidden Monastery; Novella 1

The Last Prophecy; Novella 2

The Well of Youth; Book 1

I will hopefully this year release the next two books in the series;

To Chase a Prophecy; Novella 3

A Phantom Presence; Book 2

The books revolve around a prophecy found during the 2nd novella – and thus what the series is named after… the Last Prophecy;

Since capture and taming of fire

Cross worlds lit by man’s pyre

Relics of old will not rust

Lost in time, crowned in dust

In man’s hands, certain fate

Gripped by limitless hate

Frozen tears start to thaw

Sleepers awaken from before

Shadows slink in puppet’s guise

Striking the sinless, led by the wise

Words of gods cross the night sky

Struck black earth, letting virtue die

Let loose the howling beast

Hear its lies on devouring feast

Twisting thoughts through fear

Singing to silence not to hear

See echoes of a soul unknown

Holding deceit in the heart of its throne

Turning the key on misguided fool

Exhausting the dead, endless pool

Feel the lingering touch of blight

Stealing from seer, sacred light

By the fists of many, a realm will quake

Time for world’s end to awake

Brought together by faith, led by a lie

Till the end, where darkness comes to die

Found in a sealed cave written by a mad immortal, it tells of an age when the word faced a time of great distress. And in such times, humanity always turns to the surest methods of survival, even at the cost of their own morality.

The overarching story features a series of books that are mostly standalone, but are best read with the novellas. This will change as the series progresses, but for the moment the books can be read by themselves. They feature a range of characters of different countries and backgrounds, ethnicities, religions, in a world that changes them, and what they choose to do about it.

The novellas for the most part follow Lady Katarina Salisbury, as she does her best to discover the origins of the prophecy, and how best to stop its unimaginable power falling into the hands of those that would misuse it. Or so she thinks. Her story is interwoven between the novellas and in some of the books.

At the moment I have also got half of two of the books in the series done, and a couple of the novellas, so while I have not even reached half way on this project, I am cutting through it, one book at a time. I write a book every year, and a novella every November for Nanowrimo.

Each book is about 130k words, and each novella ranges between 45 and 70k words.

WHY??

Why would I do this to myself?! What unhinged dream that came swirling out of my dark imagination convinced me that I could do this, let alone would? Still got a good guess for who I blame…

giphy

Ever hear the saying that in ever person is a book? Well… I have a series.

I’ve never been convinced I couldn’t. Every time I wonder if tackling this self publishing thing is worth it, I have to remind myself that underneath it all is a very definitive purpose, I’ve been as sure of this book series as though its my own breath.

And this is why I self published. I couldn’t let anyone else dictate to me how these books had to be written, I just knew that this is how it would be. When you have a gut instinct driving you to spend your weekends indoors writing, and throwing every single penny you have at it, it becomes everything you are.

And I’ve never been prouder of myself – and from someone who has contemplated suicide in a fit of depression, anxiety, and an overwhelming feeling of uselessness, that statement speaks for itself.

So, writers and creators, don’t let anyone stop you, no matter how crazy you think your idea is, because otherwise it will be stuck inside you until the day you die and you’ll only have regret. And if that’s not a scary enough threat for you, then try this; imagine how proud you’ll be when you’re done. I know I will be, because I already am.

SelfPub at a Writers Expo? Where do I sign?

No, really, its not an rhetorical question.

It shouldn’t be a question.

I’ve been on this journey for three years now, and I’m still asking myself that question.

When I started my self pubbing journey I did it because there was a voice inside me that wasn’t just the woman who occasional wrote a bit, had even finished a couple of novels. I had a story I desperately needed someone to hear, and I could, and would not stop writing. My other novels weren’t so serious, but one summer I had a very serious story, and it grew and grew until it couldn’t be contained. I didn’t need to tell someone – I HAD to tell everyone!

And one of my earliest thoughts was; nobody will publish this story I’m writing.

Quickly on its heels came an immediate fear; then no one would read it.

Image result for self publishing meme

My journey for self publishing has been explained away many times, mostly to myself at night during bouts of sleepless self doubt. I didn’t think a publisher would take it on, it’s an epic story. I could get far better margins for myself if I was self published. I had to get the story out there so people could read it, because that was all that mattered to me.

Except I read an article the other day going off about the #cockygate, (and frankly, many of us did, romance writers or not). The entire affair was offensive, but what I noted about the article was something I myself had feared; the writer tore apart the offending party (we all know who she is), and in the process pointed out something rather critical.

“You self published because you’re scared of rejection.”

That hit home. Hard.

Everyone is scared of rejection, for a very simple reason; it hurts. A lot.

Even if she was doing it during an absolute shitstorm of rage against an author dragging down the very people who would have helped her get there in the first place. Many self published authors are kind, open, and perfectly happy to give advice on how they have gotten that golden opening to write full time on stories they love.

And there are quite a few of us now, and the number is growing every day. Some are just hobbyists, others incredibly serious. And I think somewhere in the middle are a not so small group who, like me… are hopeful. For what I couldn’t say, but its more than a hobby, but not yet a career.

So, when you look at the self pubbing authors, do you think all of them were scared? Oh boy, I hope so. I was scared of having my work rejected, not only as a novice writer but also because my idea (refresher – 10 books and 11 novellas all as one series), seemed so mammoth that it would be turned out on its ear from a traditional publishing house.

There was no way I wasn’t going to write it. For reasons that will become self evident over time. I firmly believed, heart and soul ,and in the darkest of nights, that I had a very specific story to tell. And friends, I didn’t sit for six hours in a torture chair to have the word “Storyteller” tattooed down my spine for nothing.

I can’t even tell you where I began, or how much I learned during this process. I can credit Nanowrimo and the subsequent prize of publishing with Pronoun (who’s departure from the selfpub field I am not over).

There are so many articles, websites, facebook groups, manuals, books, and online tutorials for self publishing that it isn’t funny.

And many of them are self serving, or have obvious intentions of solely making money, or simply put, have their own opinions based on a very narrow field of experience. Where are you from? What genre do you write? Did you have a cover designer? Have you got a social platform? You must have an editor. Let alone how good are your stories – that almost becomes a backdrop against what you have to have as a self published author.

Do you know what there isn’t a lot of? A central place for many striving authors to go and discover if this rather complicated journey is for them. Or if they keep trying to fight an incorporeal judge who, by reputation, has already told them, in no uncertain terms: “No, we don’t take work from unpublished writers.”

Every publishing house ever – even the ones who say they do accept non published authors, still need for you to get a good editor, good synopsis, and a host of other things, for them to even look at it.

I would have given anything to go and talk to someone before I decided to do this. It brings me to tears to think about how many mistakes I made, how I wasn’t sure I was ready or capable for the dedication this requires. If I was prepared for the amount of work involved, that has nothing to do with writing my actual stories.

When so many other countries are embracing what is one of the most rapidly growing markets, why aren’t we making places to do this that aren’t online groups?

Come on, Australia, why not? We are such a country focused on community and the arts and driving our passions, why aren’t we catering to one of the greatest fields out there?

Why aren’t we telling people with very small means, that no matter how insignificant they might feel, will one day change the world, that there is a space for them to simply tell stories.

15 Ways to Write More During Nanowrimo

I’m crying. I’ve been crying all morning.

Pronoun is shutting down and I have no idea what I’m going to do. I just launched the Well of Youth and its getting 4 and 5-star reviews. I just put a lot of money into advertising and reviewing to garner its attention. I took down my novella and made it free before, lost all the great reviews that Amazon wouldn’t put back, and got left with a bunch of mediocre ones.

I’ve cried in bed, in my husband’s arms, over blueberry pancakes and in the shower while I pulled myself together. Now, on my 5th coffee, I will still do the post I was going to do today.

Which is to tell you how I do Nanowrimo.

 

I committed to 150k words for the month of November, to write the next novella in the Last Prophecy Series, and to do the next book in the Queen of Spades series. Its been a rough couple of days but I’m on over 10k words and plan to write another 10 if not 20 today by mostly pouring my heart and soul into it.

How?

So first up (& cheating a little here) I posted last year on 5 ways to get through writer’s block;

https://ejdawson.com/2016/06/28/5-tips-for-writers-block-on-your-project/

I can’t recommend deciding on two separate decisions a character has and rolling to see which is more likely, that gets me through so many hard writer’s blocks.

But now I want to impart 2 other lots of tips; 5 ways to work on your book when you can’t physically sit down, and yet another 5 ways to get through writer’s block with your current work in process!

5 Ways to Work on your Book when you can’t sit and Write.

  1. Think about it all the time!

I do mean this. I think about my story when I’m on the road, when I’m in the shower, and when I’m going to sleep. It doesn’t matter if I forget or can’t write it down, I follow the thread and review where I’m currently up to, and then I sort of play out the rest of the chapter or scene in my head. I pretend it’s a movie I’m directing, and when the characters don’t speak or act I have to prompt them. Sometimes it helps me see objectively how a reaction is wrong, or the story isn’t going in the right direction.

The added benefit of this is that you *know* what you are going to be writing when you finally do sit down so it’s not such an issue.

2. Take a notebook!

I can’t believe I have to say this but take a notebook. Not your phone, not a tablet. A book of blank pages. A writing implement. I carry one everywhere with me to pencil in ideas, write down the names of characters or even just a great name when I hear it.

Don’t make excuses not to carry one. You can fit a palm-sized notebook in your pocket, pens are everywhere – and that’s only if you don’t have a backpack or handbag!

I have nearly lost great ideas because I didn’t have a notebook, and when I don’t have one I scrounge for paper and pens. I’ve written an idea on a napkin with the waiter’s pen.

The added benefit of this is that you actually remember it better when you physically write things down. This has been proven, (don’t ask me where I don’t remember) for exams and tests. So if you write your brilliant scene in dot point formation it will actually be easier to remember when you do get to write it down!

3. Talk to Someone who’s Objective

I’ve said this numerous times, but my husband’s ability to predict movies and books never ceases to amaze me. When we were dating he hadn’t seen the Usual Suspects and within the first 15 minutes knew Keyser Soze was the bad guy.

So when I have a plot problem I throw what my plans are at him, usually on drives and when we’re walking the dogs, to see if it’s too predictable. If you are worried about the direction of a story ask a trusted and honest friend.

Not someone who says “Yeah, that’s great!” and doesn’t offer any critical feedback.

Someone who will listen quietly and give good advice. They are rare people to have, but they might surprise you with their insight.

4. Make time to exercise

I suck at this one. But it helps clear the cobwebs in my head, it gets rid of the stress. Even a walk listening to the soundtrack I’m writing to is really helpful. Alone time with your thoughts is as important as writing time. It’s really that simple.

5. Plan your time

I have a good habit of sitting at my computer and just writing all the time. I do it when I’m waiting for games to load, I do it when I’ve got a spare 20mins, I do it during my lunch break at work. There are little ways you can spend five minutes getting through a scene or bit you don’t like, so that when you return you can work on the good bits. Don’t worry about it being a perfect setting, just make sure you have the capacity to write as much as possible wherever and whenever you are.

What I mean by this, is that I go through my day and pre-plan writing time; I have to exercise this morning so I’ll write at lunch. I will get home late today because of a meeting so I’ll write tomorrow morning. Think about when you are going to write, and make sure you do it, even if it is only a few minutes. It helps to know you are allocating time specifically to writing, even if it’s only a little, and sometimes that time can be very productive!

 

5 More Ways to Work on your WIP!

  1. Are you listening to the right music?

It came up in a FB post what people listen to, and is it odd to listen to soundtracks while you write? I *cannot* write without a soundtrack, I will actually hunt around for the right soundtrack for my story.

And you don’t have to listen to the LOTR soundtrack to write fantasy. The music should evoke a response from you, and you use that response to write the story you wish to work on. You wouldn’t listen to an upbeat song during a funeral scene, so you need to make sure you’re selective. It also has the added benefit of blocking out other sounds and distractions.

It doesn’t have to be soundtracks either, there are numerous artists out there I suggest you check out for evocative music;

Zack Hemsey; I can’t get enough of this guy, both his singing and instrumental. I am listening to Nomad right now, and I love his songs.

Audiomachine & Two Step from Hell; Both these are great for more fantasy/epic music, but I find there is a great balance of other songs in there too, really wonderful to write too.

Celldweller & Glitch Mob; I’ve been listening to heaps of these guys for my sci-fi romance. They have great action songs, upbeat and full throttle, and they can drop to darker/sadder music too.

2. Where are we?

In the story? Are you describing what everyone is wearing/doing? Are you travelling somewhere? What’s out the window?

Sometimes just a paragraph on what can be seen out the window of a car is far more telling, and sometimes it can lead to intimacy or moments between characters you didn’t see coming; touching hands accidently, a moment of solace. Even bringing the tension higher by sticking the protagonist and love interest in the back seat together when at this particular moment they can’t stand the sight of each other. Or better yet, the protagonist and antagonist.

There are the actions scenes that are great, but what comes between those are dialogue and description. Don’t forget those, and if you start with a description sometimes the dialogue happens on its own.

3. Plan your chapters

Presumably you know roughly how long your story is going to be, whats going to happen in the end. Even if you don’t this is a good way to keep things on track.

I usually know whether my work will have roughly 3k or 5k chapters. I then lay out the story based on the estimated word count I expect. My novellas are 50k words, my fantasy books are 130k, and my sci-fi romances are 100k.

I break it down into chapters, and then I start writing out one line about what happens in each. Sometimes (especially for the bigger books), I’ll leave a few lines. I don’t always stick to this plan, but when I don’t have the motivation to write or am not sure I’m happy with what’s going on, it’s a great reminder of where I’m supposed to go.

The stories tend to have their own lives, and there is a constant question of “Panster/Plotter”. For those of you who don’t know a panster is someone who does next to no planning, and a plotter lays it all out.

It’s been compared to planting a seed and letting to grow, to being an architect and building a house.

I like to think of chapter planning as planting a seed, and putting up the frame work of a house, and then letting the plant grow. You can encourage it to climb in any direction, but sometimes it will head off on a tangent you didn’t see, and that might be a great thing. If not, you can always chop it off and refocus on your framework, it at least keeps you on track!

4. Secondary Characters

Without them the story can be lacking, they give it fibre, believability. So what do they think about what’s going on? Do they agree/disagree with the current status of the book? Maybe the main character doesn’t care what they think but that doesn’t mean they aren’t aware. Is it worth telling the reader at this point? Wouldn’t it be better to show them by bringing them up?

It can be a concerned parent or guardian. A bossy sibling. An angry friend. A crying lover.

What is the effect of what you are putting your MC through to everyone else?

Whether it’s dropping out of school or deciding whether the antagonist should die, the decisions your MC makes has an effect, and not just on supporting characters. On the principle of the school, on the general public when they see what happens to those that cross the protagonist.

We give our MC actions to take, that they think are right, but what if someone else thinks they are wrong? Ask yourself this, see if it affects what is happening right now.

5. Leave it alone.

Yeah, OK. This runs in complete contradiction to one of the tips I gave which was to write through it. When I was writing Phantom Presence I was really angry about a lot of things and my normal outlet couldn’t cut it. I had to walk away from the MC because I didn’t have the patience the character possessed to keep writing her story.

Sometimes emotions sneak up on you, and they can influence your writing for the better, making your stories great. Other times they can completely stuff up the attitude of your MC, making them more depressed or angry than they otherwise are.

There is never a perfect time to write, but there are the times when it isn’t happening, and you need to treat your characters and story with the respect they are due, sit back, take a breath.

Venting feelings through writing is a good thing, but sometimes you need to give it a break, maybe watch a movie or something, and then get back into it.

Writing isn’t easy, I don’t need to tell you that. Writing this has been very therapeutic for me in the wake of Pronoun going down. I can admit that now, and keep working on Nanowrimo.

The Well of Youth is LIVE!!

It didn’t dawn on me until I was sitting at the launch, the display out for everyone, that I felt like I could be excited! The local Mayor was coming to give a speech, my Dad flew down from the NSW coast unexpectedly, but I didn’t feel until that moment that I’d really done it.

As people started turning up it started to pass in a blur, but I got so many pictures, and I am pleased to say this is one of the few I took alone (the rest are with the many loved ones standing next to the banner with me – or without me, I’m looking at you David);

There was cake too! – Ok, so it doesn’t look like it, but that big fat book is really a big fat chocolate cake that was delicious, thank you Vaye!

I got to catch up with so many old friends, and people I didn’t expect who made the afternoon wonderful! It felt less about showing off what I’d done, and more being grateful to all the people there.

To Scott who spent so much time helping me with it.

To Nushie, who couldn’t be there, but gave me such beautiful artwork, breathing life into my stories.

To Kate for making me look so pretty.

To Caroline for making me not feel awkward when she took pictures.

To Lorna for being my aid that day, unquestioningly making it go smoothly.

And to Emily who cracked jokes when I was nervous.

To Dee who gave such a… moving speech. It was very hard to do my speech afterward!

All the friends who came from far and wide, and it felt far less like I was talking to a bunch of strangers about my self spoken importance, and more about how far I’d come, and that they’d all had a part of it.

To my husband’s family who was there to support me – it meant so much and they have always made me feel so included in their family, even if I was a little odd.

To my Dad… who didn’t just come, he helped inspire all of this. I still got through the speech but it wasn’t easy!

I spent the evening hanging out with old uni friends who hadn’t seen each other in years and eating pizza while we reminisced. And then I went home and tired as I was I couldn’t sleep!

The next day should have been about follow up but instead I was at the Allcan Events Fundraiser for Breast Cancer, giving a speech, not about my stories or that I was an author, but about my very brave aunt who fought off cancer for nearly twenty years.

A beautiful event hosted by a work collegue and friend, Gigi, I was honoured, not just that she took the time out of a busy prep Saturday for her fundraiser to come to my book launch, but she also asked me to speak at her luncheon.

Its been a few days coming but I am glad to see the books finally online everywhere and now the hard part of marketing.

I couldn’t have done any of it without the love and support of my husband to whom I am truly grateful. He probably won’t read that but its OK, I do tell him, every day. And intend to keep doing so even with all the books that are to come.

Thank you all of you who were there on the day, and those of you who couldn’t make it I still got your wonderful messages of love and support and it gave me a sense of accomplishment. Thank you all!

Birthday Book Launch!

Its coming, its so close and I am so excited to start talking about it!

SIX WEEKS TO GO until The Well of Youth will be officially released and available for purchase! To celebrate this culmination of years of hard work and passionate creativity, I will be hosting a launch event in my home town of Trentham.

I invite you to join me to celebrate not only the release of the first book in the Last Prophecy series, but also, my birthday!

The launch will take place at the Cosmopolitan Hotel in TRENTHAM, VICTORIA (21 High Street, Trentham) on Saturday, 14 October, from 4-7pm (AEST).

I will be speaking on the day – as will some invited guests – and I expect that the local, intimate nature of the event will provide plenty of opportunity for you to grill me about what you can expect as we continue through the Last Prophecy stories!

Now, I am very aware that Trentham is a bit of a hike – even for those of you based in Victoria – so I have decided that the event will also be live recorded on my Facebook page. This will mean that the prizes (yes, there will be prizes) will be on offer to my wonderful supporters and network all over the world. Stay tuned as the event approaches for more details!

So get out your bookmarks and save the date – Saturday 14 October, 4-7pm – and come along and join me in toasting the release of my new book, The Well of Youth.

 

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