Book Marketing

I am going to preface this by stating I don’t have all the answers.

There is a lot of information out there that doesn’t tell you certain things, like signing up with certain marketing companies doesn’t work unless you write their genre, or your book isn’t ready, or you write a series. And most of all as an indie author, I made a lot of mistakes I am hoping to show you how to avoid.

Here is what I have learned, and I know its worked because I have sold books. Not recently but when I release and follow this plan its worked very well for me, and I’ve done it 3 times now for 2 novellas and one book, that sold a thousand copies in its opening month.

Here is what I have learned about marketing my book to get that kind of response, and its simple, and stupid, but I learned a lot of this the hard way.

Is your book ready?

No really. Yes its been edited, yes its been gone over a million times by you and your editor, and a few beta readers, but is it *really* ready? I made the mistake all three times of rushing to my publishing goals rather than the book goals. I’ve backed off the last year to get it right, and I’ll still have made mistakes. One book I 100% thought was ready I haven’t published because it needs a rewrite, even though it got good feedback. I can just feel it. This is also the reason why trad published books take so friggin long to come out. They write, edit, rewrite, re-edit, copy edit, beta read, review, polish, re-beta, test, review, edit, polish… on and on until it is flawless.

Look at your book and ask if you’ve given it the same kind of love. You might not be able to do all of that, but you can do a lot of it. I recommend GOOD creative critics and beta readers, and Pro-Writing Aid, even if you do have an editor. We all miss stuff.

Covers

This irks me a lot. There is nothing worse than looking at a really good book and people with terribly covers saying “But the cover shouldn’t matter! You shouldn’t judge a book by its cover!”

Why not? You do it. You aren’t going to touch a book with a terrible cover, you aren’t even going to read the blurb. But here is the thing I do get. Finding people to do good covers at a price that don’t look like something out of a high school project is hard. Fiverr covers tend to be very hit and miss, and more miss, or you can spend close to $300US to get a good photoshop one.

There are two solutions here: Finding decently priced cover designers who sell predesigned covers at lower rates, & Gimp.

The first, I can recommend Violeta’s current page and her Christmas giveaway. She’s a kind person, and her prices are very reasonable. There are others out there, but you have to know who to go for yourself.

If you are going to use Gimp I can tell you two things; its frustrating but worth it. I recently ran into very tight financial situation because we are trying to buy a house and just couldn’t afford a cover artist. I have spent a lot of time looking at covers in my genre, and ended up designing my own, which is the last one below.

No, isn’t as good, but it does at least fit with the theme, and it wasn’t too hard after I followed a lot of tutorials. The most important thing about this though, is to be absolutely sure that the images you are using are fine for ebook commercial use. That is NOT a can of worms you want to mess with.

Blurb

This is the other way you are going to hook your reader after your cover has engaged attention as it’s a LOT harder than it looks. I am happy to help rewrite blurbs but I’ve found these simple rules work:

Limit of 150 words (180 for fantasy)
Hook first and last
Read the top 20 blurbs of your genre for flow and feel

There really isn’t much more to it than this, but it is important. Also get feedback for posting, say it aloud, review and polish. Its your first impression for your audience.

Pick your Price

This may sound easy but its getting much harder. You don’t want to make your book too much but you want to be sure its not free. The trouble is that people are assuming the content isn’t very good if its only 99c, but how else to break into reader groups if you don’t make it as affordable as possible?

This is where promos come in handy, and you can get a lot of downloads for a free weekend, but you are better off advertising a more expensive book for a 99c weekend and then running a series of promos.

Check what everyone else is advertising in the top 100, and don’t forget to lower your pre-order price and up it when it goes live to what you want it to be.

Get your platforms in order

Website, Facebook, Twitter. You should have all three and while its hard to maintain them all, its worth it for exposure. If you’re struggling for content look at what other people are posting and offering. What are you talking about? How are you helping? There are numerous articles about how to create engaging content, but most of all you’ve got to work out what works for you.

KEY POINT: Do a lot of research on what tags to use and when, check trending tags, reach out and grow your circle.

So now that’s the basics sorted, how to get it actually out there?

Books Go Social

I owe an awful lot to what I know about self publishing to Books Go Social Facebook groups. They offer a lot of entry level stuff that is super helpful they have a dedicated and friendly team, all under the wonderful Laurence O’Bryan and his thoughtfulness. There are a lot of media groups out there, but I generally found that just being part of the community they created and engaging some of their services was a great introduction to self publishing on a marketing level. You can also ask questions, get feedback on blurbs and covers, they offer a helpful service to upgrade your cover at a good price, and generally it’s a great learning field.

Here is the thing though, not every part of them is for you. Its great for books that are one off’s but not for series, but series are hard to market when the whole thing isn’t out. If you sign up to their Netgalley offers make sure to get a couple of months worth as while it is worth it, you need a couple of months, because people read slowly, take their time, and you need it to still be there for them.

They also have reviewing sections which are great for getting (NOT SWAPPING) reviews.

Reviews

Apparently you are supposed to get a magical unicorn that farts rainbows at 30 reviews. I heard recently that Amazon had upped it to 50, which doesn’t surprise me giving the amount of services that sell reviews (do NOT do this, ever, or swap, its against T&Cs).

So how to get reviews?

ARCs, Goodread giveaways, groups like BGS, Netgally, competitions for free copies on your social media sites. You have to work at it, its hard, and don’t expect everyone to give you a review, you quite often wont get one.

But you can ask, just don’t be pushy about it.

Author Support Services

There are a lot of great services out there, but here are two I have used frequently in the past.

Alliance of Independent Authors is a great source of up to date clear information about what’s happening in the market. I am not a member, but will be next year.

You will see their members floating around and not only do I love these people I’ve seen them monitor and watch situations where people are buying reviews, faking popularity and other such great services that spoil it for the rest of us.

The best thing about them was that they had a complete list of safe websites to get promos from. It was absolutely golden, because it did 2 things. It helped you find good websites to advertise on, and which ones were dodgy as all get out.

The other cool one is Authors Unlimited and this very helpful and concise article about getting going.

Promotions

This is the *HARDEST* sell (puns totally intended) because you have to spend money. After all the work you’ve done spending money seems like a complete pocket suck of the precious money you have for book selling. If you want your book out there though, it doesn’t hurt.

You basically need to plan months in advance for a promo weekend, book in with hosts of email services that for small fees will list or discounted (99c) or free book on their weekend newsletter. This is THE way to advertise for romance. It also gives you time to rack up the reviews.

There is also the magical BookBub deals, but I won’t go into it, because that isn’t for beginners. You need to have been doing this a while to get one, and they are VERY expensive.

Books… write a lot of books.

A self published author who writes full time recently offered to answer questions. And I asked her how she does it full time, what was the kicker?

A book EVERY 3 to 4 months.

That is a lot of time, and so we return to point one of polish, review, edit, revise.

One book is never going to be enough all by itself. I know a lot of traditionally published authors turning to self pubbing for the books that their agents or publishers didn’t like the sound of, and they already have the reading base because of their traditionally published books.

So no matter how ready you think you are, you might not be. And that’s OK. This is a long game, and if you are here to make a lot of money then you aren’t my kind of writer. If you are telling stories you are doing what you love, even if its just a hobby for now, and if you want to get self published, you need to get to a point where you can release every 3 to 4 months, and you can’t do that if you stop writing.

So what are you going to do?

December 15, 2018 1

SelfPub at a Writers Expo? Where do I sign?

No, really, its not an rhetorical question.

It shouldn’t be a question.

I’ve been on this journey for three years now, and I’m still asking myself that question.

When I started my self pubbing journey I did it because there was a voice inside me that wasn’t just the woman who occasional wrote a bit, had even finished a couple of novels. I had a story I desperately needed someone to hear, and I could, and would not stop writing. My other novels weren’t so serious, but one summer I had a very serious story, and it grew and grew until it couldn’t be contained. I didn’t need to tell someone – I HAD to tell everyone!

And one of my earliest thoughts was; nobody will publish this story I’m writing.

Quickly on its heels came an immediate fear; then no one would read it.

My journey for self publishing has been explained away many times, mostly to myself at night during bouts of sleepless self doubt. I didn’t think a publisher would take it on, it’s an epic story. I could get far better margins for myself if I was self published. I had to get the story out there so people could read it, because that was all that mattered to me.

Except I read an article the other day going off about the #cockygate, (and frankly, many of us did, romance writers or not). The entire affair was offensive, but what I noted about the article was something I myself had feared; the writer tore apart the offending party (we all know who she is), and in the process pointed out something rather critical.

“You self published because you’re scared of rejection.”

That hit home. Hard.

Everyone is scared of rejection, for a very simple reason; it hurts. A lot.

Even if she was doing it during an absolute shitstorm of rage against an author dragging down the very people who would have helped her get there in the first place. Many self published authors are kind, open, and perfectly happy to give advice on how they have gotten that golden opening to write full time on stories they love.

And there are quite a few of us now, and the number is growing every day. Some are just hobbyists, others incredibly serious. And I think somewhere in the middle are a not so small group who, like me… are hopeful. For what I couldn’t say, but its more than a hobby, but not yet a career.

So, when you look at the self pubbing authors, do you think all of them were scared? Oh boy, I hope so. I was scared of having my work rejected, not only as a novice writer but also because my idea (refresher – 10 books and 11 novellas all as one series), seemed so mammoth that it would be turned out on its ear from a traditional publishing house.

There was no way I wasn’t going to write it. For reasons that will become self evident over time. I firmly believed, heart and soul ,and in the darkest of nights, that I had a very specific story to tell. And friends, I didn’t sit for six hours in a torture chair to have the word “Storyteller” tattooed down my spine for nothing.

I can’t even tell you where I began, or how much I learned during this process. I can credit Nanowrimo and the subsequent prize of publishing with Pronoun (who’s departure from the selfpub field I am not over).

There are so many articles, websites, facebook groups, manuals, books, and online tutorials for self publishing that it isn’t funny.

And many of them are self serving, or have obvious intentions of solely making money, or simply put, have their own opinions based on a very narrow field of experience. Where are you from? What genre do you write? Did you have a cover designer? Have you got a social platform? You must have an editor. Let alone how good are your stories – that almost becomes a backdrop against what you have to have as a self published author.

Do you know what there isn’t a lot of? A central place for many striving authors to go and discover if this rather complicated journey is for them. Or if they keep trying to fight an incorporeal judge who, by reputation, has already told them, in no uncertain terms: “No, we don’t take work from unpublished writers.”

Every publishing house ever – even the ones who say they do accept non published authors, still need for you to get a good editor, good synopsis, and a host of other things, for them to even look at it.

I would have given anything to go and talk to someone before I decided to do this. It brings me to tears to think about how many mistakes I made, how I wasn’t sure I was ready or capable for the dedication this requires. If I was prepared for the amount of work involved, that has nothing to do with writing my actual stories.

When so many other countries are embracing what is one of the most rapidly growing markets, why aren’t we making places to do this that aren’t online groups?

Come on, Australia, why not? We are such a country focused on community and the arts and driving our passions, why aren’t we catering to one of the greatest fields out there?

Why aren’t we telling people with very small means, that no matter how insignificant they might feel, will one day change the world, that there is a space for them to simply tell stories.

May 11, 2018 0

15 Ways to Write More During Nanowrimo

I’m crying. I’ve been crying all morning.

Pronoun is shutting down and I have no idea what I’m going to do. I just launched the Well of Youth and its getting 4 and 5-star reviews. I just put a lot of money into advertising and reviewing to garner its attention. I took down my novella and made it free before, lost all the great reviews that Amazon wouldn’t put back, and got left with a bunch of mediocre ones.

I’ve cried in bed, in my husband’s arms, over blueberry pancakes and in the shower while I pulled myself together. Now, on my 5^th coffee, I will still do the post I was going to do today.

Which is to tell you how I do Nanowrimo.

I committed to 150k words for the month of November, to write the next novella in the Last Prophecy Series, and to do the next book in the Queen of Spades series. Its been a rough couple of days but I’m on over 10k words and plan to write another 10 if not 20 today by mostly pouring my heart and soul into it.

How?

So first up (& cheating a little here) I posted last year on 5 ways to get through writer’s block;

https://ejdawson.com/2016/06/28/5-tips-for-writers-block-on-your-project/

I can’t recommend deciding on two separate decisions a character has and rolling to see which is more likely, that gets me through so many hard writer’s blocks.

But now I want to impart 2 other lots of tips; 5 ways to work on your book when you can’t physically sit down, and yet another 5 ways to get through writer’s block with your current work in process!

5 Ways to Work on your Book when you can’t sit and Write.

Think about it all the time!

I do mean this. I think about my story when I’m on the road, when I’m in the shower, and when I’m going to sleep. It doesn’t matter if I forget or can’t write it down, I follow the thread and review where I’m currently up to, and then I sort of play out the rest of the chapter or scene in my head. I pretend it’s a movie I’m directing, and when the characters don’t speak or act I have to prompt them. Sometimes it helps me see objectively how a reaction is wrong, or the story isn’t going in the right direction.

The added benefit of this is that you *know* what you are going to be writing when you finally do sit down so it’s not such an issue.

2. Take a notebook!

I can’t believe I have to say this but take a notebook. Not your phone, not a tablet. A book of blank pages. A writing implement. I carry one everywhere with me to pencil in ideas, write down the names of characters or even just a great name when I hear it.

Don’t make excuses not to carry one. You can fit a palm-sized notebook in your pocket, pens are everywhere – and that’s only if you don’t have a backpack or handbag!

I have nearly lost great ideas because I didn’t have a notebook, and when I don’t have one I scrounge for paper and pens. I’ve written an idea on a napkin with the waiter’s pen.

The added benefit of this is that you actually remember it better when you physically write things down. This has been proven, (don’t ask me where I don’t remember) for exams and tests. So if you write your brilliant scene in dot point formation it will actually be easier to remember when you do get to write it down!

3. Talk to Someone who’s Objective

I’ve said this numerous times, but my husband’s ability to predict movies and books never ceases to amaze me. When we were dating he hadn’t seen the Usual Suspects and within the first 15 minutes knew Keyser Soze was the bad guy.

So when I have a plot problem I throw what my plans are at him, usually on drives and when we’re walking the dogs, to see if it’s too predictable. If you are worried about the direction of a story ask a trusted and honest friend.

Not someone who says “Yeah, that’s great!” and doesn’t offer any critical feedback.

Someone who will listen quietly and give good advice. They are rare people to have, but they might surprise you with their insight.

4. Make time to exercise

I suck at this one. But it helps clear the cobwebs in my head, it gets rid of the stress. Even a walk listening to the soundtrack I’m writing to is really helpful. Alone time with your thoughts is as important as writing time. It’s really that simple.

5. Plan your time

I have a good habit of sitting at my computer and just writing all the time. I do it when I’m waiting for games to load, I do it when I’ve got a spare 20mins, I do it during my lunch break at work. There are little ways you can spend five minutes getting through a scene or bit you don’t like, so that when you return you can work on the good bits. Don’t worry about it being a perfect setting, just make sure you have the capacity to write as much as possible wherever and whenever you are.

What I mean by this, is that I go through my day and pre-plan writing time; I have to exercise this morning so I’ll write at lunch. I will get home late today because of a meeting so I’ll write tomorrow morning. Think about when you are going to write, and make sure you do it, even if it is only a few minutes. It helps to know you are allocating time specifically to writing, even if it’s only a little, and sometimes that time can be very productive!

5 More Ways to Work on your WIP!

Are you listening to the right music?

It came up in a FB post what people listen to, and is it odd to listen to soundtracks while you write? I *cannot* write without a soundtrack, I will actually hunt around for the right soundtrack for my story.

And you don’t have to listen to the LOTR soundtrack to write fantasy. The music should evoke a response from you, and you use that response to write the story you wish to work on. You wouldn’t listen to an upbeat song during a funeral scene, so you need to make sure you’re selective. It also has the added benefit of blocking out other sounds and distractions.

It doesn’t have to be soundtracks either, there are numerous artists out there I suggest you check out for evocative music;

Zack Hemsey; I can’t get enough of this guy, both his singing and instrumental. I am listening to Nomad right now, and I love his songs.

Audiomachine & Two Step from Hell; Both these are great for more fantasy/epic music, but I find there is a great balance of other songs in there too, really wonderful to write too.

Celldweller & Glitch Mob; I’ve been listening to heaps of these guys for my sci-fi romance. They have great action songs, upbeat and full throttle, and they can drop to darker/sadder music too.

2. Where are we?

In the story? Are you describing what everyone is wearing/doing? Are you travelling somewhere? What’s out the window?

Sometimes just a paragraph on what can be seen out the window of a car is far more telling, and sometimes it can lead to intimacy or moments between characters you didn’t see coming; touching hands accidently, a moment of solace. Even bringing the tension higher by sticking the protagonist and love interest in the back seat together when at this particular moment they can’t stand the sight of each other. Or better yet, the protagonist and antagonist.

There are the actions scenes that are great, but what comes between those are dialogue and description. Don’t forget those, and if you start with a description sometimes the dialogue happens on its own.

3. Plan your chapters

Presumably you know roughly how long your story is going to be, whats going to happen in the end. Even if you don’t this is a good way to keep things on track.

I usually know whether my work will have roughly 3k or 5k chapters. I then lay out the story based on the estimated word count I expect. My novellas are 50k words, my fantasy books are 130k, and my sci-fi romances are 100k.

I break it down into chapters, and then I start writing out one line about what happens in each. Sometimes (especially for the bigger books), I’ll leave a few lines. I don’t always stick to this plan, but when I don’t have the motivation to write or am not sure I’m happy with what’s going on, it’s a great reminder of where I’m supposed to go.

The stories tend to have their own lives, and there is a constant question of “Panster/Plotter”. For those of you who don’t know a panster is someone who does next to no planning, and a plotter lays it all out.

It’s been compared to planting a seed and letting to grow, to being an architect and building a house.

I like to think of chapter planning as planting a seed, and putting up the frame work of a house, and then letting the plant grow. You can encourage it to climb in any direction, but sometimes it will head off on a tangent you didn’t see, and that might be a great thing. If not, you can always chop it off and refocus on your framework, it at least keeps you on track!

4. Secondary Characters

Without them the story can be lacking, they give it fibre, believability. So what do they think about what’s going on? Do they agree/disagree with the current status of the book? Maybe the main character doesn’t care what they think but that doesn’t mean they aren’t aware. Is it worth telling the reader at this point? Wouldn’t it be better to show them by bringing them up?

It can be a concerned parent or guardian. A bossy sibling. An angry friend. A crying lover.

What is the effect of what you are putting your MC through to everyone else?

Whether it’s dropping out of school or deciding whether the antagonist should die, the decisions your MC makes has an effect, and not just on supporting characters. On the principle of the school, on the general public when they see what happens to those that cross the protagonist.

We give our MC actions to take, that they think are right, but what if someone else thinks they are wrong? Ask yourself this, see if it affects what is happening right now.

5. Leave it alone.

Yeah, OK. This runs in complete contradiction to one of the tips I gave which was to write through it. When I was writing Phantom Presence I was really angry about a lot of things and my normal outlet couldn’t cut it. I had to walk away from the MC because I didn’t have the patience the character possessed to keep writing her story.

Sometimes emotions sneak up on you, and they can influence your writing for the better, making your stories great. Other times they can completely stuff up the attitude of your MC, making them more depressed or angry than they otherwise are.

There is never a perfect time to write, but there are the times when it isn’t happening, and you need to treat your characters and story with the respect they are due, sit back, take a breath.

Venting feelings through writing is a good thing, but sometimes you need to give it a break, maybe watch a movie or something, and then get back into it.

Writing isn’t easy, I don’t need to tell you that. Writing this has been very therapeutic for me in the wake of Pronoun going down. I can admit that now, and keep working on Nanowrimo.

November 7, 2017 0

The Well of Youth is LIVE!!

It didn’t dawn on me until I was sitting at the launch, the display out for everyone, that I felt like I could be excited! The local Mayor was coming to give a speech, my Dad flew down from the NSW coast unexpectedly, but I didn’t feel until that moment that I’d really done it.

As people started turning up it started to pass in a blur, but I got so many pictures, and I am pleased to say this is one of the few I took alone (the rest are with the many loved ones standing next to the banner with me – or without me, I’m looking at you David);

There was cake too! – Ok, so it doesn’t look like it, but that big fat book is really a big fat chocolate cake that was delicious, thank you Vaye!

I got to catch up with so many old friends, and people I didn’t expect who made the afternoon wonderful! It felt less about showing off what I’d done, and more being grateful to all the people there.

To Scott who spent so much time helping me with it.

To Nushie, who couldn’t be there, but gave me such beautiful artwork, breathing life into my stories.

To Kate for making me look so pretty.

To Caroline for making me not feel awkward when she took pictures.

To Lorna for being my aid that day, unquestioningly making it go smoothly.

And to Emily who cracked jokes when I was nervous.

To Dee who gave such a… moving speech. It was very hard to do my speech afterward!

All the friends who came from far and wide, and it felt far less like I was talking to a bunch of strangers about my self spoken importance, and more about how far I’d come, and that they’d all had a part of it.

To my husband’s family who was there to support me – it meant so much and they have always made me feel so included in their family, even if I was a little odd.

To my Dad… who didn’t just come, he helped inspire all of this. I still got through the speech but it wasn’t easy!

I spent the evening hanging out with old uni friends who hadn’t seen each other in years and eating pizza while we reminisced. And then I went home and tired as I was I couldn’t sleep!

The next day should have been about follow up but instead I was at the Allcan Events Fundraiser for Breast Cancer, giving a speech, not about my stories or that I was an author, but about my very brave aunt who fought off cancer for nearly twenty years.

A beautiful event hosted by a work collegue and friend, Gigi, I was honoured, not just that she took the time out of a busy prep Saturday for her fundraiser to come to my book launch, but she also asked me to speak at her luncheon.

Its been a few days coming but I am glad to see the books finally online everywhere and now the hard part of marketing.

I couldn’t have done any of it without the love and support of my husband to whom I am truly grateful. He probably won’t read that but its OK, I do tell him, every day. And intend to keep doing so even with all the books that are to come.

Thank you all of you who were there on the day, and those of you who couldn’t make it I still got your wonderful messages of love and support and it gave me a sense of accomplishment. Thank you all!

October 18, 2017 1

Birthday Book Launch!

Its coming, its so close and I am so excited to start talking about it!

SIX WEEKS TO GO until The Well of Youth will be officially released and available for purchase! To celebrate this culmination of years of hard work and passionate creativity, I will be hosting a launch event in my home town of Trentham.

I invite you to join me to celebrate not only the release of the first book in the Last Prophecy series, but also, my birthday!

The launch will take place at the Cosmopolitan Hotel in TRENTHAM, VICTORIA (21 High Street, Trentham) on Saturday, 14 October, from 4-7pm (AEST).

I will be speaking on the day – as will some invited guests – and I expect that the local, intimate nature of the event will provide plenty of opportunity for you to grill me about what you can expect as we continue through the Last Prophecy stories!

Now, I am very aware that Trentham is a bit of a hike – even for those of you based in Victoria – so I have decided that the event will also be live recorded on my Facebook page. This will mean that the prizes (yes, there will be prizes) will be on offer to my wonderful supporters and network all over the world. Stay tuned as the event approaches for more details!

So get out your bookmarks and save the date – Saturday 14 October, 4-7pm – and come along and join me in toasting the release of my new book, The Well of Youth.

September 2, 2017 0