Its come about thanks to a Twitter post that my Book Tour schedule is full for the rest of year, and my Author Interviews are also heavily booked, so I wanted to ask that if you are a writer with a website you help too.
So, where to start?
This is both the easiest and the hardest part. You just get started, you open your website and start posting. Six months ago I hadn’t started this, and now I’m fully booked. You’ve just got to knuckle down, send out a well tagged tweet, and wait and see.
Plus… you know… I’m a writer too, you could ask me… *ahem* Moving on…
There may be other ways to do this, but I just went to other people’s websites, worked out how I wanted to set it up on mine, and got the pages ready. I use WordPress, and I am not great at it but I’ve got mine trucking along. The more you use it, the more you learn and get better.
Start by setting up your pages for Book Tours, and Author Interviews. Feel free to explore mine and other author websites on how they’ve gone about this. I also have another sub-section for archived author interviews. Then I have a space specifically for Indie and Traditionally published book reviews, which also has an archive. The reason I have separated the two is because I don’t want to show I read just one type, I want to show I read widely, and not every book is perfect. I’ll go into how I post reviews, both good and bad.
Draw up a Google spreadsheet/Excel/preferred scheduler and work out how often do you want to post. Once a month? Once a week? I do mine twice a fortnight, because I work full time and it does take a bit of time to put it up. I’m getting faster the more I post, but a Book Tour post will take about 30mins, and an Author Interview about an hour. Sometimes its less but I’m slower because I’m careful.
I therefore have two lines, for two times of the month, and then the corresponding months at the top of the column. Yes, I’m drilling down into basics but not everyone is familiar or comfortable with excel/spreadsheets.
On a second tab I list the name, email address, links, a marker whether I’ve emailed them and whether I’ve received all the relevant information I need to make the post at the time. I then have a folder in my emails for correspondence for Book Tours & Author interviews as two separate folders to help me stay organised.
Once you have your schedule ready for both you can do the following;
- Book Tour
This is easy, put a post up on Twitter offering spots on your website. Take it as first in first served and close it off quickly once you are booked up.
I then put the twitter tag against its date in my schedule, grab the details off the person via a DM, and send them an email with all the info I need. This is a drafted email I copy and past to save on time. It asks for the following information;
- Book Cover
- Blurb
- Book link to Amazon (or most commonly used publishing site)
- An author pic and short bio
I usually have word restrictions to make sure people don’t go overboard, it also helps to say to people that most blurbs are about 150 words, (fantasy 180). If people’s blurbs are longer you can politely let them know that, some people just dont know. If you or anyone you know is struggling with a blurb, put out feelers in your community to ask for help, or come to me, I am always happy to help.
Once they’ve emailed you, mark it off on the spreadsheet, and make sure to post it on the date. You can go to my website or just Google search Book Tours to get an idea of what other sites are doing and how they are displaying this information.
- Author Interviews
This is pretty much the same as the above, I have a drafted letter and enter people as I book them on the spreadsheet. For the interview of course, there are questions too. Its good to have something less formal and more customizable as a first or final question. The others are then pretty standard about writing, but find your own way of asking questions. Think about what you want someone to ask of you in your writing.
Limiting the word count here is paramount. Some writers can waffle on for hours about absolutely nothing, including yours truly.
You can also check out mine and other author websites for how they manage interviews.
3. Book Reviews
This is not a service I offer.
I will sometimes give away reviews, but its rare.
The reason being is that there are a lot of authors who go out woefully under prepared, and that’s on their manuscript alone. I feel that way about my first novella, and so will be pulling it down off Amazon in the coming weeks, and offering it for free on my website. Its not a bad story, but it’s a slow world and character build.
I write fiction that likes to amble along beside you, not come up and punch you in the face.
We all write differently, and we all read different styles, we are allowed to not like everything we write and read.
Therefore when you go to start reviewing, be prepared for negative reactions. Not everyone is going to like, appreciate, or want your feedback. I have been dragged down into petty arguments by people who didn’t like what I thought of their book.
So I buy the book on Amazon usually, sometimes Kobo, and I leave a review on my website, Goodreads, & Amazon/Kobo.
I always try to use the critique sandwich; good stuff, bad stuff, different good stuff. It’s a great format, but points out issues to the writer.
When I first started writing I needed that desperately, and still do to a large extent. Beta readers are usually people you know, and in turn will be kinder. Someone’s who paid for your book is going to be far less so. You don’t need to be cruel, but you also don’t have to shower praise over it.
This is why I leave reviews for both Traditional and Self published books, because I like to make the clear distinction I dont see them any differently. I’m here for the story. I will rarely pick on editing unless its truly dreadful, and a deterrent to the book. I also don’t usually post anything less than 3 stars, and my reasons for doing so are that its seems cruel not to find anything nice about the story. Most stories that make it to any form of publication have something redeemable about them. When I come across a book that I’d rate that low, I am usually very specific in my review as to why.
If you are going to offer reviews please be prepared to expect a backlash if you give a book a less than savoury review, especially when its badly articulated and lacking in itself. If you are going to upset an author its better to phrase it well, and kindly, so they take the advice on board and look to improve themselves, rather than be bitter and tear you down in return. Which has happened to me. It was vile and unpleasant and its why I’m stressing that you be careful when doing this.
Here is the other thing to be wary of ⸺ some authors will refuse anything other than five stars.
This is why I prefer the anonymity of picking and choosing what I will and wont review, it doesn’t give the author a choice. This is just my preference however, how you want to review is up to you, its your website, and your reviewing platforms.
The most important thing to remember is that you dont have to do all of this, or do it this way. Go out and explore, work out what you want to get out of this, and how you want to go about doing that. All I get is the warm glow that I’m helping, and added benefit of website traffic. But mostly the warm glow.
My aim as always been to help other writers, with whatever I can, as much as I can. Will you join me?
